Russell Scibetti on Sports CRM & Business of Sports

This week I catch up with Russell Scibetti about his sports business career, his time at the NY Jets and now in his new role at Kore Software.Things you'll learn in this podcast include:

  • How Russell got his start in sports business
  • Russell's background as a geek
  • Importance of getting his MBA
  • Key takeaways from SEAT Conference CRM track
  • What is WIIFY and why is it important?
  • How NY Jets track success in sales team

Russell Scibetti Sports Marketing Expert on Sports Geek Podcast

Resources from the podcast

[Tweet "A discussion of #sportsbiz and #sportscrm with @rscibetti"]

Tweets from Russell you may have missed

Breaking some rules with a late night selfie at #SEAT2014

Great insights on good and (bad as in this case) on emails for sports teams.

Russell is always sharing great activation ideas.

Some highlights from SEAT 2014

Russell on Fox News discussing variable pricing

Congrats on SBJ article – you can read it online here.

Social Media Post of the Week

Congrats to the San Francisco Giants winning 3 title in 5 years.

Sports Geek Podcast by the numbers


About the Author:

Sean understands the sports digital landscape, that’s why he started Sports Geek. Working with clients across the sports digital world he helps teams & leagues drive more revenue from digital and is focussed getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek Podcast or presenting keynotes at sports conferences around the world. Send him a tweet @seancallanan or message him in Sports Geek Nation Slack community.

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