Pete Lock from Brisbane Heat on VR & AR

On this week's episode, Sean chats to Pete Lock, Digital Media Manager from Queensland Cricket and Brisbane Heat. Pete and Sean discuss engaging fans in the Big Bash League and how VR and AR are helping the Heat engage and attract a younger audience.

On this podcast you'll learn about:

  • How the Big Bash League is continuing to bring the entertainment factor to cricket and engaging new fans
  • How the league itself has grown since it moved to “free to air” TV combined with the rise of social media
  • Why family friendly is the focus in all Brisbane Heat digital strategies
  • How Brisbane Heat stepped into the AR & VR space as a point of difference to enhance the fan experience and the steps they took to educate fans
Pete Lock from Brisbane Heat on VR & AR

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An inspiring story

Stay Classy Melbourne

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Must listen Sports Podcast

★★★★★ in Apple Podcasts by Willy Carter from Australia on March 26, 2017

This podcast provides great insight into the digital aspect of global sport. The interviews cover a range of topics all relevant to the off-field aspect of sport. Not a week passes without listening to an episode and a must subscribe for anyone working in the business side of sport. Highly recommend if you want to keep your finger on the pulse!!!

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2018-01-29T14:29:44+00:00

About the Author:

Sean understands the sports digital landscape, that’s why he started Sports Geek. Working with clients across the sports digital world he helps teams & leagues drive more revenue from digital and is focussed getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek Podcast or presenting keynotes at sports conferences around the world. Send him a tweet @seancallanan or message him in #SportsBiz Slack community.

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