In this episode of Sports Geek Sean Callanan interviews Melbourne Storm's Head of Brand & Content Oran Aziz:

On this podcast you'll learn about:

  • Early career lessons working with Hockey Australia
  • Positioning the Melbourne Storm brand in the world's sports capital
  • 2020 a year of best laid plans
  • Quick moving & thinking needed as COVID hit
  • Building trust with playing group & digital
  • Adapting content strategy for Victorian fans stuck in lockdown
  • Origin of Our Home, Victoria campaign
  • Pandemic Grand Final experience and how the Storm digital team became a newsbreaker
Oran Aziz on Sports Geek

Listen to Melbourne Storm's Oran Aziz on Sports Geek

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Resources from the podcast

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See you at SEAT in Salt Lake City

Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.

Join me at SEAT Salt Lake City July 14-15 2023

SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek

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