In this episode of Sports Geek Sean Callanan interviews Melbourne Storm's Head of Brand & Content Oran Aziz:

On this podcast you'll learn about:

  • Early career lessons working with Hockey Australia
  • Positioning the Melbourne Storm brand in the world's sports capital
  • 2020 a year of best laid plans
  • Quick moving & thinking needed as COVID hit
  • Building trust with playing group & digital
  • Adapting content strategy for Victorian fans stuck in lockdown
  • Origin of Our Home, Victoria campaign
  • Pandemic Grand Final experience and how the Storm digital team became a newsbreaker
Oran Aziz on Sports Geek

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Resources from the podcast

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