In this episode of Sports Geek, Sean Callanan chats with Martin Anayi , CEO at the United Rugby Championship

On this podcast, you'll learn about:

  • The growth and expansion of the United Rugby Championship
  • How URC engages and attracts new fans across multiple markets
  • How the URC expansion to South African clubs helped fuel growth
  • Building meaningful and mutually beneficial partnerships is key to success in the sports industry
  • A quick recap from SEAT workshop
Martin Anayi on Sports Geek

Listen to Martin Anayi on Sports Geek

Can't see podcast player? Click here to listen

Pick my brain

Want some help on a campaign, sponsorship or content but don’t know where to start? Book a time with Sean Callanan for a Pick My Brain session.

The Pick my brain session is a two-hour video consulting session where you can get Sean’s thoughts and opinions on ticketing or sponsorship campaigns, campaign development and digital content review.

Pick My Brain session with Sean Callanan

Resources from the podcast

As discussed on the podcast

The 23/24 URC Fixtures

37.4M ❤️️ onward and upward!

22-23 Winners 🙌

See you at SportNXT

Join Sean at SportNXT in March

Listen to Sports Geek

Sports Geek podcast available on all podcast platforms

Check out Sports Geek Amplify

Sports Geek Amplify out now - all episodes available in Sports Geek podcast feed