In this episode of Sports Geek, Sean Callanan chats with Martin Anayi , CEO at the United Rugby Championship
On this podcast, you'll learn about:
- The growth and expansion of the United Rugby Championship
- How URC engages and attracts new fans across multiple markets
- How the URC expansion to South African clubs helped fuel growth
- Building meaningful and mutually beneficial partnerships is key to success in the sports industry
- A quick recap from SEAT workshop
Listen to Martin Anayi on Sports Geek
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Pick my brain
Want some help on a campaign, sponsorship or content but don’t know where to start? Book a time with Sean Callanan for a Pick My Brain session.
The Pick my brain session is a two-hour video consulting session where you can get Sean’s thoughts and opinions on ticketing or sponsorship campaigns, campaign development and digital content review.
Resources from the podcast
- Send Martin a tweet at @MartinAnayi and connect with him Linkedin to let him know that you listened to the episode.
- Follow URC across social media
- Twitter – @URCOfficial
- LinkedIn – United Rugby Championship
- Facebook – BKT United Rugby Championship
- Instagram – @urc
- TikTok – @urc
- YouTube – @UnitedRugbyChampionshipURC
- People mentioned by Martin
- Check out the Sports Geek Amplify Series – Season 2
- Episodes you should listen to
As discussed on the podcast
The 23/24 URC Fixtures
Introducing the 23/24 #URCFixtures… 🏉🥳
Which clash will you be dreaming of tonight? 💭#BKTURC #URC | #UnitedWeRise
— BKT United Rugby Championship (URC) (@URCOfficial) July 11, 2023
37.4M ❤️️ onward and upward!
A viewership of over 3️⃣7️⃣ million watched the #BKTURC during the 22/23 season 📺
More info 👇#URC
— BKT United Rugby Championship (URC) (@URCOfficial) July 10, 2023
22-23 Winners 🙌
Introducing this season's Welsh Shield Winners 🛡️
🎉 @Cardiff_Rugby 🎉#BKTURC #URC | #OSPvCAR | @WelshRugbyUnion https://t.co/Qacm03dkR2 pic.twitter.com/md2KBLprT2
— BKT United Rugby Championship (URC) (@URCOfficial) April 22, 2023
See you at SEAT in Las Vegas
Join Sean at SEAT Las Vegas in June. All attendees will have the option to claim a discounted Pick My Brain session.
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