Sean catches up with Jeremy Butler, General Manager of Sale Sharks Rugby Club on the latest podcast. Jeremy chats with Sean about his role at the Sharks to restructure their internal operations in order to change the way they engage fans and fill stands. On this podcast you'll learn about:
How Jeremy's background in journalism led him to working in sports
What the Sharks did to identify their customers
What their target customer looked like
The importance of data in their rebuild
What it's like being the one of the leading professional Rugby Union clubs in Europe and the pride of the North West
in iTunes by Tmurdz from Australia on February 3, 2016
This is essential listening for anyone who is currently either working in the sports industry or studying sports management, especially if you're interested in sports marketing, digital media and/or fan enegagement. If you're a marketer or advertiser and wish to connect better with sports clients, this is a great place to start! Don't read any further, just subscribe now! The guests are fantastic and give great insights into what happens in professional teams and leagues to drive fan engagement and digital content engagement. Perspectives are global, with a diverse mix of Australia, European and American professionals. I don't understand why you're still reading this review, just hit subscribe! I promise that you won't be disappointed!
Sean understands the sports digital landscape, and that’s why he started Sports Geek. Working with clients across the sports digital world, he helps teams & leagues drive more revenue from digital and is focused on getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek or present keynotes at sports conferences worldwide. Send him a tweet @seancallanan.