Sean catches up with Jeremy Butler, General Manager of Sale Sharks Rugby Club on the latest podcast.  Jeremy chats with Sean about his role at the Sharks to restructure their internal operations in order to change the way they engage fans and fill stands. On this podcast you'll learn about:

  • How Jeremy's background in journalism led him to working in sports
  • What the Sharks did to identify their customers
  • What their target customer looked like
  • The importance of data in their rebuild
  • What it's like being the one of the leading professional Rugby Union clubs in Europe and the pride of the North West
Jeremy Butler from Sale Sharks talks about rebuilding and reconnecting with fans

Resources from the podcast

Want to meet Sean in USA on #SportsGeekTrip?

From July 4 to July 21 Sean will be in the USA, he'd love to catch up and meet with listeners in:

Some tweets you may have missed

Assembling the cast

Game Day

Working hard

World Champion

Game of Scrums


Sports Geek Podcast by the numbers

iTunes Reviews

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Essential Listening

in iTunes by Tmurdz from Australia on February 3, 2016

This is essential listening for anyone who is currently either working in the sports industry or studying sports management, especially if you're interested in sports marketing, digital media and/or fan enegagement. If you're a marketer or advertiser and wish to connect better with sports clients, this is a great place to start! Don't read any further, just subscribe now! The guests are fantastic and give great insights into what happens in professional teams and leagues to drive fan engagement and digital content engagement. Perspectives are global, with a diverse mix of Australia, European and American professionals. I don't understand why you're still reading this review, just hit subscribe! I promise that you won't be disappointed!

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