In this episode Sean Callanan chats with Federico Smanio, Head of Digital Transformation and Fan Relationship Management of Italy's Lega Serie B. On this podcast you'll learn about:

  • Federico's involvement in starting up Lega Serie B
  • Connecting fans and the emotional connection they have to their “local” clubs
  • Concentrating on developing local talent for Italian football
  • Being a different player on the sporting landscape in Italy
  • Fan experience and the importance of storytelling
  • Sean's take on sponsorship with a guest appearance on Inside Sponsorship
  • Special offer for SEAT London on April 21-22 for Sports Geek Podcast Listeners working in sports
Connect with Federico on Snapchat

Resources from the podcast

Some tweets you may have missed

Learning about “lethal generosity”, Shel is a great presenter if you get a chance to hear him speak.

GOOOOAL!  Love the goal graphics.

Some shots from a Lega B game

A return chat with Federico to come




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in iTunes by Lachlan Sellar from Australia on March 1, 2016

Great insights from some of the biggest names in sports administration as well as the host himself. Sean is clearly extremely passionate and knowledgable about the influence of digital in sport. A must for anyone working in sports marketing and communications.

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