Golf is a sport perfectly poised to take advantage of digital, growing spectator galleries following the world's best golfers on all platforms as well as a diverse group of participants taking part in the game in it's many forms.  On this podcast Sean catches up with John Sutherland from Golf Australia and Andrew Davies from Golf Business Forum to look at how digital can help the game grow as it has with professional sports.

On this podcast you'll learn about:

  • How Golf Australia is moving into the media business
  • How the changing media industry (and it's dwindling resources) present an opportunity
  • How Golf Australia balances tournament focus with grass roots development
  • 1.2M people play golf annually, 800,000 as social golfers
  • What golf course owners and managers can learn from stadiums
  • Why Instagram is a must use platform for golf
  • The evolution of the golf member
  • Who should attend Golf Business Forum and why
Work in Golf Business? Then see you at Golf Business Forum

Resources from the podcast

Some tweets you may have missed


Hard working team behind at Golf Australia

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When you're having a bad day, watch this…

As discussed with Andrew, watch this “Clouds & Dirt” from Gary Vaynerchuk

Check out Golf Business Forum - July 25-26 2016

Thanks for the review on iTunes

A resource: insightful, current & focused content

in iTunes by Gromosports from Germany on April 2, 2016

Tough to find more focused, specialist content at the intersection of sports (marketing) and digital/online media + technology. Diversity of guests in terms of both occupation and home-market pretty much guarantees interesting knowledge spillovers. Thanks for days on days of great content Sean

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See you at SEAT in Salt Lake City

Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.

Join me at SEAT Salt Lake City July 14-15 2023

SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek

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