Golf is a sport perfectly poised to take advantage of digital, growing spectator galleries following the world's best golfers on all platforms as well as a diverse group of participants taking part in the game in it's many forms.  On this podcast Sean catches up with John Sutherland from Golf Australia and Andrew Davies from Golf Business Forum to look at how digital can help the game grow as it has with professional sports.

On this podcast you'll learn about:

  • How Golf Australia is moving into the media business
  • How the changing media industry (and it's dwindling resources) present an opportunity
  • How Golf Australia balances tournament focus with grass roots development
  • 1.2M people play golf annually, 800,000 as social golfers
  • What golf course owners and managers can learn from stadiums
  • Why Instagram is a must use platform for golf
  • The evolution of the golf member
  • Who should attend Golf Business Forum and why
Work in Golf Business? Then see you at Golf Business Forum

Resources from the podcast

Some tweets you may have missed


Hard working team behind at Golf Australia

Love this story

When you're having a bad day, watch this…

As discussed with Andrew, watch this “Clouds & Dirt” from Gary Vaynerchuk

Check out Golf Business Forum - July 25-26 2016

Thanks for the review on iTunes

A resource: insightful, current & focused content

in iTunes by Gromosports from Germany on April 2, 2016

Tough to find more focused, specialist content at the intersection of sports (marketing) and digital/online media + technology. Diversity of guests in terms of both occupation and home-market pretty much guarantees interesting knowledge spillovers. Thanks for days on days of great content Sean

Join us on Slack

Join the world
Get Involved

#SportsBiz Slack Community

Check out Slack and chat #SportsBiz
Get Involved
Download Podcast Transcription

Listen to Sports Geek

Sports Geek podcast available on all podcast platforms

Support our content efforts on Patreon

We've been producing podcasts at Sports Geek since 2013 as a way to stay connected with people we work with and learn new trends in sports business.

As Sean Callanan, founder of Sports Geek and host of the Sports Geek podcast, has mentioned on the podcast before: “The podcast is for my clients of Sports Geek – past, current & future”.  It has also been a tremendous channel to grow the Sports Geek client roster.

What we didn't see coming was the tremendous support from the sports business industry from around the world.  We've had emails, DMs, tweets come in from listeners from all over who continue to listen and support all Sports Geek content.

Our Patreon campaign gives YOU a chance to support our efforts in producing content for the sports business world through podcasts, guides and email newsletters.

Become a Patron of Sports Geek for as little as $4

Our supporters (become one)

Sports Where I Am
Tradable Bits
Creator Global
SG Esports
Reuters Sports
Sporty Trip
Glory League
Lumin Sports Technology
POPA (Projects of PAssion)
Mekko Graphics
Pronto CX
Interact Sport
Sport Business Partners
Clevanet Solutions
Checkmate Public Affairs
Digital Ticket Consulting

Startup Supporters (learn how you can qualify)

Live Graphics Systems (LIGR)
Sign up as a Business Patron