Golf is a sport perfectly poised to take advantage of digital, growing spectator galleries following the world's best golfers on all platforms as well as a diverse group of participants taking part in the game in it's many forms. On this podcast Sean catches up with John Sutherland from Golf Australia and Andrew Davies from Golf Business Forum to look at how digital can help the game grow as it has with professional sports.
On this podcast you'll learn about:
- How Golf Australia is moving into the media business
- How the changing media industry (and it's dwindling resources) present an opportunity
- How Golf Australia balances tournament focus with grass roots development
- 1.2M people play golf annually, 800,000 as social golfers
- What golf course owners and managers can learn from stadiums
- Why Instagram is a must use platform for golf
- The evolution of the golf member
- Who should attend Golf Business Forum and why
Resources from the podcast
- Thanks again to John Sutherland from Golf Australia connect with him on Twitter @JohnASuth and on Linkedin and follow Mark Hayes on Twitter @Hayesy24
- Connect with Andrew Davies on Linkedin and Guy Chapple on Linkedin
- Learn more about Golf Business Forum and follow @GolfBizForum on Twitter and Linkedin
- Other podcasts that may interest you
- Have you signed up for weekly Sports Geek News?
- Have you joined the world's largest #SportsBiz Slack Community?
Some tweets you may have missed
Hard working team behind at Golf Australia
That's a wrap from the media centre at @GrangeGolf. Outstanding work from the @GolfAust media team. New benchmark. pic.twitter.com/u4cl2Y8tMS
— John Sutherland (@johnAsuth) February 21, 2016
Love this story
It's not every day you a get a @TigerWoods clinic … just ask @Minwoo27Lee! https://t.co/X2MHasiLFn pic.twitter.com/KFTWY1PiTX
— Golf Australia (@GolfAust) April 22, 2016
When you're having a bad day, watch this…
One to relive over your corn flakes! Ernie Els enthused hackers worldwide in taking seven putts on the first hole. pic.twitter.com/efCsQvNnSi
— Golf Australia (@GolfAust) April 7, 2016
As discussed with Andrew, watch this “Clouds & Dirt” from Gary Vaynerchuk
Thanks for the review on iTunes
A resource: insightful, current & focused content
in iTunes by Gromosports from Germany on April 2, 2016
Tough to find more focused, specialist content at the intersection of sports (marketing) and digital/online media + technology. Diversity of guests in terms of both occupation and home-market pretty much guarantees interesting knowledge spillovers. Thanks for days on days of great content Sean
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