Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
Key Reads
Ashes Fallout Continues as Seven Faces $7m Revenue Hit from Two-Day Tests – The Guardian *
Discusses financial impacts on broadcasters.
Cricket, Media Rights, Sports Business, Broadcasting
Women's Sport Boom Opens Big Opportunities for Brands, But Who's Worth Playing Ball With? – Bandt *
Examines investment rise in women's sports.
Women's Sports, Sponsorship, Brands
Rexona Ditches Traditional Sports Sponsorship Model To Own Australia's Biggest Code War – Bandt *
Explores shifts in sponsorship strategies.
Sponsorship, Sports Marketing, Strategy
Drones Find New Ways To Cover The Olympics – Future Party *
Covers drone technology in sports media.
Olympics, Technology, Media, Sports
Professional Sports
SCP takes minority stake in Texas Rangers as institutional capital deepens in MLB – Insider Sport
Explores private equity trend in MLB.
MLB, Investment, Private Equity, Baseball
CSK identifies women's cricket as next phase of franchise expansion – Sports Mint Media
Discusses CSK's investment in women's cricket.
Women's Sports, Cricket, Franchise Expansion, Sports Business
Media & Entertainment
UK women's sport generates record 397m viewing hours in 2025 – SportsPro *
Reports record-breaking women's sport viewership.
Women's Sport, Media, Marketing, Sponsorship, Viewership
Streaming Sports Prices: An Afront – Always Be Watching
Analyzes sports streaming price changes.
Streaming, Sports Business, Media Rights, Pricing Strategies
NBC's Winter Olympics TV Viewership Up 93% Through 5 Days – Front Office Sports
Analyzes Olympic viewership trends.
Media, Olympics, Viewership, Sports Broadcasting
Sphere Crushes Earnings Estimates, Stock Up 370% From 2025 Low – Sportico
Discusses Sphere Entertainment's financial success.
Business, Finance, Entertainment, Stock Market
Geek out
Thomas Dohmke (ex-GitHub CEO) launched Entire – Entire.io
Launch of new developer platform for sports tech.
AI, Technology, Startups, Innovation, Venture Capital
Two Google veterans are solving the $5.8 million problem of lost reality – TechCrunch
Improving how companies understand video data.
Video Data, Technology, Marketing, Sponsorship
OpenAI to Test Ads in ChatGPT – The Verge
Explores ChatGPT's ad strategy.
AI, Advertising, Marketing, Technology, Digital
Make you think
Social Media Gets Rated – Future Party *
Discusses social media safety degrees.
Social Media, Marketing, Technology
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