In the first Sports Geek episode of 2024, Sean Callanan chats with Drew Crisp – SVP Digital, Liverpool FC.

On this podcast, you'll learn about:

  • Drew's career shift from IT to sports.
  • Importance of aligning content, product, and marketing for authentic partnerships.
  • The vital role of data analytics in measuring success and understanding fan behaviour.
  • Leveraging and exploring new platforms cautiously and evaluating their potential value.
  • Evolution of content and digital deliverables for long-term partnerships.
  • The ‘Dear Liverpool’ campaign case study is a long-running campaign for the club.
  • Sports Geek plans for 2024 – podcasts, conference & working with podcast listeners.
Drew Crisp on Sports Geek

Listen to Drew Crisp on Sports Geek

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Pick my brain

Want some help on a campaign, sponsorship or content but don’t know where to start? Book a time with Sean Callanan for a Pick My Brain session.

The Pick my brain session is a two-hour video consulting session where you can get Sean’s thoughts and opinions on ticketing or sponsorship campaigns, campaign development and digital content review.

Pick My Brain session with Sean Callanan

Resources from the podcast

As discussed on the podcast

Global Fanbase


LFC long- running campaign ‘Dear Liverpool'