Dan McLaren from UK Sports NetworkOn this week's podcast we chat with Dan McLaren from TheUKSportsNetwork.com about the world of #digisport in the UK and Europe.  On ABC Grandstand I chat about #SochiProblems with Francis Leach and Rule 40 affecting Australia ski resorts.

On this podcast you’ll find out about:

  • How TheUKSportsNetwork.com evolved over the years
  • How UK sports teams are now using social media compared to 2010
  • Why did Manchester United wait so long to jump on Twitter
  • Importance of testing to find out what your fans is more important than social media numbers
  • Why fans follow all teams on Twitter but not on Facebook
  • Why UK teams are focussed on the fan at home to keep them engaged
  • What is the difference between #SportsBiz, #digisport and #smsport?
  • What are #SochiProblems and what could Sochi organisers have done better with social?
  • How did Google give Sochi Olympic organisers a message?
  • What is Rule 40 and why is it affecting Australia Ski Resorts?

Like this episode? please leave a review in iTunes.

@SochiProblems so many LOLsResources from the episode

Google makes a stand

Social Media Post of the Week

Here is the video discussed by Dan from Juventus celebrating 10M Facebook likes.  Not a bad kick from Carlos Tevez.

Send in your nominations for best social media post of the week – Facebook, Twitter, Instagram, Vine… for whatever reason fan engagement, sponsorship activation, cool content….

Closing 2 Cents

A message to IOC on Rule 40

Listening via iTunes?

Subscribe to the Sports Geek Podcast in iTunes, if you liked the episode please leave a review on iTunes and help spread the word on your networks.  Thanks in advance.

On SoundCloud?

Follow Sports Geek on Soundcloud, all episodes available.

Dan McLaren on UK Sports Digital scene and latest from #Sochi2014 Transcription

Download Podcast Transcription

Listen to Sports Geek

Sports Geek podcast available on all podcast platforms

Support our content efforts on Patreon

We've been producing podcasts at Sports Geek since 2013 as a way to stay connected with people we work with and learn new trends in sports business.

As Sean Callanan, founder of Sports Geek and host of the Sports Geek podcast, has mentioned on the podcast before: “The podcast is for my clients of Sports Geek – past, current & future”.  It has also been a tremendous channel to grow the Sports Geek client roster.

What we didn't see coming was the tremendous support from the sports business industry from around the world.  We've had emails, DMs, tweets come in from listeners from all over who continue to listen and support all Sports Geek content.

Our Patreon campaign gives YOU a chance to support our efforts in producing content for the sports business world through podcasts, guides and email newsletters.

Become a Patron of Sports Geek for as little as $4

Our supporters (become one)

SEAT Conference - 2020 Minneapolis June 27 – July 1
Sports Where I Am
Tradable Bits
Stellaralgo
Creator Global
SPP
SG Esports
Reuters Sports
Gravitas
Sporty Trip
Glory League
Lumin Sports Technology
DecPR
RefLIVE
POPA (Projects of PAssion)
Shunt
Mekko Graphics
Pronto CX
Tappit
Interact Sport
Sport Business Partners
Stattr
Clevanet Solutions
Checkmate Public Affairs
Digital Ticket Consulting

Startup Supporters (learn how you can qualify)

Fancam
Pickstar
Live Graphics Systems (LIGR)
Rosterfy
Sportility
Brizi
Spalk
WaitTime
Support Sports Geek on Patreon
Sign up as a Business Patron