On this week's podcast we chat with Dan McLaren from TheUKSportsNetwork.com about the world of #digisport in the UK and Europe. On ABC Grandstand I chat about #SochiProblems with Francis Leach and Rule 40 affecting Australia ski resorts.
On this podcast you’ll find out about:
- How TheUKSportsNetwork.com evolved over the years
- How UK sports teams are now using social media compared to 2010
- Why did Manchester United wait so long to jump on Twitter
- Importance of testing to find out what your fans is more important than social media numbers
- Why fans follow all teams on Twitter but not on Facebook
- Why UK teams are focussed on the fan at home to keep them engaged
- What is the difference between #SportsBiz, #digisport and #smsport?
- What are #SochiProblems and what could Sochi organisers have done better with social?
- How did Google give Sochi Olympic organisers a message?
- What is Rule 40 and why is it affecting Australia Ski Resorts?
Like this episode? please leave a review in iTunes.
Resources from the episode
- Follow @DanielMcLaren on Twitter and on Linkedin
- Check out TheUKSportsNetwork.com and on Twitter @UKSportsNetwork and on their Linkedin group
- Connect with Ash Read on Twitter @ashread14
- Come along to DSLondon on April 22 when I'm in London
- Listen Matthew Gepp from West Coast Eagles on fan engagement strategy
- Follow @SochiProblems for some laughs, meet Alexander Broad behind the Twitter account
- Olympic Hub for athletes, official @Sochi2014 account
- Olympic sponsors hit by activists
- Australian ski resorts told to stop tweeting about Olympic athletes under rule 40
- Follow David Morris Aerial Skier with the terrific Twitter handle @AerialSkier
- Jon Loomer response to Facebook Fraud video, worth watching.
- Ep #38 dedicated to Curt Schilling who wore 38 with distinction in MLB winning World Series with Arizona and most famously breaking the curse with bloody sock with Red Sox.
- On Android, we have fixed the RSS feed – https://sportsgeekhq.com/android
- Want to attend our Sports Geek ODE (One Day Educational) then sign up for Sports Geek News?
Google makes a stand
Kudos to Google's not so subtle swipe at #Sochi @Olympics lock down on #LGBT rights #rainbow pic.twitter.com/g49l18Hf6b
— Sean Callanan (@seancallanan) February 7, 2014
Social Media Post of the Week
Here is the video discussed by Dan from Juventus celebrating 10M Facebook likes. Not a bad kick from Carlos Tevez.
Send in your nominations for best social media post of the week – Facebook, Twitter, Instagram, Vine… for whatever reason fan engagement, sponsorship activation, cool content….
Closing 2 Cents
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See you at SEAT in Salt Lake City
Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.
SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek