In this episode of Sports Geek, Sean Callanan chats with Dan Marrazza, Director of Digital Strategy at the Pro Football Hall of Fame.

On this podcast, you'll learn about:

  • Why is emphasizing quality over quantity important for digital content creation?
  • What it was like launching a digital presence for Vegas Golden Knights.
  • How to balance events like Hall of Fame enshrinement with year-long content plans.
  • Dan’s insights on digital stats and why exposure rate is so important.
  • How Tiktok's algorithm is successful and what you need to do to cater for it.
Dan Marrazza on Sports Geek

Listen to Dan Marrazza on Sports Geek

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Pick my brain

Want some help on a campaign, sponsorship or content but don’t know where to start? Book a time with Sean Callanan for a Pick My Brain session.

The Pick my brain session is a two-hour video consulting session where you can get Sean’s thoughts and opinions on ticketing or sponsorship campaigns, campaign development and digital content review.

Pick My Brain session with Sean Callanan

Resources from the podcast

As discussed on the podcast

Pro Football Hall of Fame’s Class of 2023

30 years!