In this episode of Sports Geek, Sean Callanan chats with Chloe Alsop – General Manager Marketing & Media, Western United FC
On this podcast, you'll learn about:
- Chloe's part of the award-winning Dumb Ways To Die campaign.
- What is it like marketing a startup club?
- The impact of Western United's women's team.
- The need for creativity with campaigns and content, and willingness to take risks
- How to create a safe space for fans to connect with the club
Listen to Chloe Alsop on Sports Geek
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Pick my brain
Want some help on a campaign, sponsorship or content but don’t know where to start? Book a time with Sean Callanan for a Pick My Brain session.
The Pick my brain session is a two-hour video consulting session where you can get Sean’s thoughts and opinions on ticketing or sponsorship campaigns, campaign development and digital content review.
Resources from the podcast
- Connect with Chloe on Linkedin and let her know that you listened to the episode
- Follow Western United FC across social media
- Twitter – @wufcofficial
- LinkedIn – Western United Football Club
- Facebook – @Western United FC
- Instagram – @westernutdfc
- TikTok –@westernutdfc
- Youtube – @WesternUnitedFootballClub
- Checkout Dumb Ways to Die – Metro Trains campaign
- People mentioned by Chloe
- Tim Nudd– Host of Tagline Podcast
- Recommendations
- Check out the Sports Geek Amplify Series – Season 2
- Episodes you should listen to
- Where I'll be post SEAT, please reach out if we can meet up
- DC – July 17-20
- NYC – July 20-25
As discussed on the podcast
Worth watching the Dumb Ways to Die campaign
From startup to CHAMPIONS!
Just the beginning
See you at SEAT in Las Vegas
Join Sean at SEAT Las Vegas in June. All attendees will have the option to claim a discounted Pick My Brain session.
Listen to Sports Geek
Check out Sports Geek Amplify
