In this episode of Sports Geek, Sean Callanan chats with Chloe Alsop – General Manager Marketing & Media, Western United FC

On this podcast, you'll learn about:

  • Chloe's part of the award-winning Dumb Ways To Die campaign.
  • What is it like marketing a startup club?
  • The impact of Western United's women's team.
  • The need for creativity with campaigns and content, and willingness to take risks
  • How to create a safe space for fans to connect with the club
Jentry Mullins on Sports Geek

Listen to Chloe Alsop on Sports Geek

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Pick my brain

Want some help on a campaign, sponsorship or content but don’t know where to start? Book a time with Sean Callanan for a Pick My Brain session.

The Pick my brain session is a two-hour video consulting session where you can get Sean’s thoughts and opinions on ticketing or sponsorship campaigns, campaign development and digital content review.

Pick My Brain session with Sean Callanan

Resources from the podcast

As discussed on the podcast

Worth watching the Dumb Ways to Die campaign

From startup to CHAMPIONS!

Just the beginning