Sean catches up with Bodie Friend , Brand and Communications Team Leader from New Zealand Warriors on the latest podcast. Brodie chats with Sean about the unique position they are in being the only New Zealand team in the NRL. On this podcast you'll learn about:
- How Bodie got his start in sports
- Making the transition from graphics to digital
- Managing a big team brand with a small team
- How to take advantage of digital opportunities
- How the Warriors helped Shaun Johnson engage fans
- Success of the “Waterboy” campaign
Resources from the podcast
- Thanks again to Bodie Friend from New Zealand Warriors connect with him on Twitter @MeanderingBear and on Linkedin
- Shaun Johnson FB Post that triggered WaterBoy and some of the press it got
- Connect with New Zealand Warriors on Twitter @NZWarriors on Facebook and Instagram
- Other podcasts that may interest you
- Have you signed up for weekly Sports Geek News?
- Have you joined the world's largest #SportsBiz Slack Community?
Some tweets you may have missed
Dedicated fans
Plenty of excited fans at TSB Stadium waiting for the @NZWarriors #Taranaki #NRLWarriorsRaiders pic.twitter.com/wXshjsfrlN
— Bodie Friend (@MeanderingBear) May 20, 2016
Just keep walking
Keep walking @Shaun_Johnson90 🏃🏽 pic.twitter.com/1cjarDwUkV
— Bodie Friend (@MeanderingBear) May 13, 2016
The Waterboy
Emotionally charged Haka
A moving gesture from Issac Luke's whanau & friends
WATCH https://t.co/iICqMycdhW#haka #Hawera #Taranaki pic.twitter.com/UwS79Y1ZWA
— Vodafone Warriors (@NZWarriors) May 22, 2016
Hat trick
Watch Tomas Aoake's hat-trick and other tries in @NZWarriors #ISP win over Manly HERE https://t.co/Spe7YSTEdJ pic.twitter.com/FHluixA9Ny
— Vodafone Warriors (@NZWarriors) May 24, 2016
What a kick (& that's just the warm up game)
Accuracy from the #Taranaki kicker in the curtain raiser! #NRLWarriorsRaiders pic.twitter.com/HDEay2Jvv7
— Vodafone Warriors (@NZWarriors) May 21, 2016
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Sports Geek Podcast by the numbers
Thanks for the review on iTunes
A resource: insightful, current & focused content
in iTunes by Gromosports from Germany on April 2, 2016
Tough to find more focused, specialist content at the intersection of sports (marketing) and digital/online media + technology. Diversity of guests in terms of both occupation and home-market pretty much guarantees interesting knowledge spillovers. Thanks for days on days of great content Sean
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See you at SEAT in Salt Lake City
Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.
SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek
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