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Bodie Friend on digital NZ Warriors style

Sean catches up with Bodie Friend , Brand and Communications Team Leader from New Zealand Warriors on the latest podcast.  Brodie chats with Sean about the unique position they are in being the only New Zealand team in the NRL. On this podcast you'll learn about:

  • How Bodie got his start in sports
  • Making the transition from graphics to digital
  • Managing a big team brand with a small team
  • How to take advantage of digital opportunities
  • How the Warriors helped Shaun Johnson engage fans
  • Success of the “Waterboy” campaign
Bodie Friend from NZ Warriors talks about digital & creative

Resources from the podcast

Some tweets you may have missed

Dedicated fans

Just keep walking

The Waterboy

Emotionally charged Haka

Hat trick

What a kick (& that's just the warm up game)

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Thanks for the review on iTunes

A resource: insightful, current & focused content

in iTunes by Gromosports from Germany on April 2, 2016

Tough to find more focused, specialist content at the intersection of sports (marketing) and digital/online media + technology. Diversity of guests in terms of both occupation and home-market pretty much guarantees interesting knowledge spillovers. Thanks for days on days of great content Sean

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By | 2017-09-17T18:48:16+00:00 May 27th, 2016|2016podcast, NRL Podcast, Podcast|0 Comments