In this Sports Geek episode, Sean Callanan chats with Anthony Macri – Head of Commercial, US, BWT Alpine F1 Team

On this podcast, you'll learn about:

  • Anthony's unique sports business journey across the globe
  • Why aligning the interests of the league and teams is crucial for long-term success
  • How to reset a sponsorship book
  • The importance of data for partnership success
  • Leveraging celebrities like Ryan Reynolds to build brand awareness
Anthony Macri on Sports Geek

Listen to Anthony Macri on Sports Geek

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Pick my brain

Want some help on a campaign, sponsorship or content but don’t know where to start? Book a time with Sean Callanan for a Pick My Brain session.

The Pick my brain session is a two-hour video consulting session where you can get Sean’s thoughts and opinions on ticketing or sponsorship campaigns, campaign development and digital content review.

Pick My Brain session with Sean Callanan

Resources from the podcast

As discussed on the podcast

Back on the track!

Looking forward to seeing this in Melbourne

Ryan Reynolds, an investor with a social media audience

Now 3-time Super Bowl champ part of F1