Play Media Replay – How can brands reach gamers on mobile?

In this Play Media Replay episode, Sean Callanan & Chris Derrick discuss how can brands reach gamers on mobile.

On this podcast you'll learn about:

• What are the opportunities for brands in mobile gaming?
• What is co-streaming and how did Ninja & Myth drive viewers for Valorant First Strike?
• How Among Us exploded during lockdown
• Why gaming brings gamers together not apart
• How brands can engage fans around CyberPunk buzz
• Why Microsoft bought Smash.gg
• How brands can engage grassroots esports
• Why Backbone will be a hot item this Christmas

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