Key Reads
NFL to air 3 games on Christmas Day 2025, Netflix partnership continues: Source – New York Times *
NFL expands digital media reach with streaming giants.
Media Rights, NFL, Streaming
NFL announces use of virtual measurement technology for first downs – Sports Business Journal
NFL innovates with technology for accurate game officiating.
Technology, NFL, Sports Innovation
NFL Approves Buffalo Bills' Debt Waiver for New $2.2 Billion Stadium – Sportico
Significant stadium development impacting sports finance trends.
NFL, Finance, Sports Facilities
Serena Williams, Alexis Ohanian Bid on NFL Flag Football – Front Office Sports *
High-profile investments highlight new league expansion strategies.
NFL, Investment, Flag Football
NHL, Rogers Agree to New 12-Year TV Deal Worth $7.7 Billion – Sportico
A major media rights deal transforming sports broadcasting.
NHL, Media Rights, Sports Broadcasting
Professional Sports
Unilever and World Rugby Join Forces – Sport Industry
Corporate partnerships elevate global sports marketing strategies.
Sponsorship, Marketing, Rugby
NFL's Global Ambitions Now Extend to Abu Dhabi – Front Office Sports *
NFL's strategic push towards international market growth.
NFL, Global Expansion, Sports Marketing
Digital & Social
Apple Podcasts remains the #1 app in the US for podcast downloads for the biggest shows – Podnews
Apple Podcasts dominates digital audio consumption trends.
Media, Technology, Podcasts
TikTok Deal In Time? – Passion Fruit *
TikTok regulations may impact digital strategy and reach.
TikTok, Digital Marketing, Regulations
Media & Entertainment
TNT Sports Hires 8-Time Grand Slam Winner Andre Agassi for French Open Coverage: Sources – The Athletic
TNT Sports boosts coverage with tennis legend Andre Agassi.
Sports Media, Marketing, Tennis
Ryan Reynolds Turned a $2.5M Soccer Gamble Into a $100M Business – Huddle Up *
Hollywood star's soccer investment becomes a financial success.
Sports Business, Investment, Soccer
Adidas Preps for Masters with Originals Golf Relaunch – Boardroom TV
Adidas merges golf fashion and brand positioning strategies.
Sports Marketing, Branding, Apparel
Geek out
How to drive innovation internally – Jim Caruso, Elevate – Sports Geek
Fostering innovation within sports organisations through strategic insights.
Innovation, Technology, Sports
AMAZON NOVA ACT – Labs Amazon Science
Amazon's AI model boosts productivity through automation.
AI, Technology, Automation
AI
Databricks Has a Trick That Lets AI Models Improve Themselves – Wired *
AI advancements enhance predictive analytics for marketers.
AI, Optimisation, Technology
AI turns brain signals into instant speech – Engineering Berkeley *
AI breakthrough enhances accessibility and fan experiences.
AI, Accessibility, Voice
Introducing Runway Gen-4 – Runway ML
GenAI enhances sports marketing with interactive content creation.
GenAI, Media, Sports Media
Make you think
How to take ownership of your work (and why you should) – Atlassian
How you can help you build the career you want
Career, Work, Management
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