Here are the latest articles from Sports Geek Reads

Key Reads

NFL to air 3 games on Christmas Day 2025, Netflix partnership continues: SourceNew York Times *

NFL expands digital media reach with streaming giants.

Media Rights, NFL, Streaming

NFL announces use of virtual measurement technology for first downsSports Business Journal 

NFL innovates with technology for accurate game officiating.

Technology, NFL, Sports Innovation

NFL Approves Buffalo Bills' Debt Waiver for New $2.2 Billion StadiumSportico

Significant stadium development impacting sports finance trends.

NFL, Finance, Sports Facilities

Serena Williams, Alexis Ohanian Bid on NFL Flag FootballFront Office Sports *

High-profile investments highlight new league expansion strategies.

NFL, Investment, Flag Football

NHL, Rogers Agree to New 12-Year TV Deal Worth $7.7 BillionSportico

A major media rights deal transforming sports broadcasting.

NHL, Media Rights, Sports Broadcasting

Professional Sports

Unilever and World Rugby Join ForcesSport Industry

Corporate partnerships elevate global sports marketing strategies.

Sponsorship, Marketing, Rugby

NFL's Global Ambitions Now Extend to Abu DhabiFront Office Sports *

NFL's strategic push towards international market growth.

NFL, Global Expansion, Sports Marketing

Digital & Social

Apple Podcasts remains the #1 app in the US for podcast downloads for the biggest showsPodnews

Apple Podcasts dominates digital audio consumption trends.

Media, Technology, Podcasts

TikTok Deal In Time?Passion Fruit *

TikTok regulations may impact digital strategy and reach.

TikTok, Digital Marketing, Regulations

Media & Entertainment

TNT Sports Hires 8-Time Grand Slam Winner Andre Agassi for French Open Coverage: SourcesThe Athletic

TNT Sports boosts coverage with tennis legend Andre Agassi.

Sports Media, Marketing, Tennis

Ryan Reynolds Turned a $2.5M Soccer Gamble Into a $100M BusinessHuddle Up *

Hollywood star's soccer investment becomes a financial success.

Sports Business, Investment, Soccer

Adidas Preps for Masters with Originals Golf RelaunchBoardroom TV

Adidas merges golf fashion and brand positioning strategies.

Sports Marketing, Branding, Apparel

Geek out

How to drive innovation internally – Jim Caruso, ElevateSports Geek 

Fostering innovation within sports organisations through strategic insights.

Innovation, Technology, Sports

AMAZON NOVA ACTLabs Amazon Science

Amazon's AI model boosts productivity through automation.

AI, Technology, Automation

AI

Databricks Has a Trick That Lets AI Models Improve ThemselvesWired *

AI advancements enhance predictive analytics for marketers.

AI, Optimisation, Technology

AI turns brain signals into instant speechEngineering Berkeley *

AI breakthrough enhances accessibility and fan experiences.

AI, Accessibility, Voice

Introducing Runway Gen-4Runway ML

GenAI enhances sports marketing with interactive content creation.

GenAI, Media, Sports Media

Make you think

How to take ownership of your work (and why you should) – Atlassian 

How you can help you build the career you want

Career, Work, Management

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