Welcome to another huge week of #BODSW. This week, we're bringing you some great developments from Real Madrid, LeBron James, Kevin Durant (again), and much, much more. Without further ado, here is this week's edition of #BODSW.
Real Madrid fans to be connected
We start in Spain at Real Madrid's Santiago Bernabéu Stadium. The La Liga super club is set for a European first, as they plan to activate a new, high density Wi-Fi system in the stadium that fans can use while watching Real strut their stuff.
NBA Stars turn YouTube stars?
Over to the United States now, with NBA superstars Kevin Durant and LeBron James utilising social media throughout the NBA lockout to stay engaged with fans and grow their personal brands. The duo have started a webcast entitled, “Striving for Greatness”, where the two work out together to improve their games for whenever the NBA gets past it's labour dispute.
Stay tuned on LeBron James YouTube Channel for more episodes.
Twitter & journalism
Hitting social media now, with Poynter publishing a brilliant read about journalists, Twitter, and the professional dangers associated with retweeting. Definitely worth a read, even if just to pick up tips about Twitter etiquette.
Aussies web stats
If stats are your thing, check out the ABS' latest work on internet activity in Australia, with some great numbers coming out regarding the availability of broadband internet in Australia.
Google+ & Brandjacking
We look at Google+ next, with an article about fake pages, like the ones we see on Twitter, with TPM having published a story about a fake Google+ page for Bank of America, that has been set up and is trashing one of America's largest companies.