Dallas' Instagram inspired cover photo is a swish!
Arsenal are another team who have nailed their cover photo. Not only do the Gunners have arguably the best cover photo for a team, with league leading scorer Robin Van Persie calmly slotting one of his 26 goals, but they also have one of the best apps on Facebook. The app, called the 125 Project, which gives Arsenal fans a chance to write about their best memories of Arsenal in their 125 year history. It's a remarkable addition to the Timeline and engages fans and let's them contribute in a very meaningful fashion.
The AFL Footy Show
In our last post, we showed you the organisations that, more or less, were putting Facebook Timeline to great use. Unfortunately, the AFL Footy Show hasn't got the memo. There's no cover photo, limited apps, and not a great understanding of the whole concept of Facebook.
Milwaukee Brewers and the San Francisco Giants
Two more examples that, like the Footy Show, probably aren't following the rules of Facebook Timeline are Major League Baseball teams. Most MLB franchises that have Facebook Timelines have a uniform cover photo of their home ballpark, with the vantage point generally being from a high standpoint above home plate. The two examples used here are the Milwaukee Brewers and the San Francisco Giants. Both use classy stadium shots, but unfortunately, break the rules.
As a simple cover photo, it's fantastic, because it's a great shot of the stadium, and most baseball fans are blindly faithful to their teams and their home field. Unfortunately where these cover shots fall down are with the inclusion of the team URL that, like Shaq's cover photo, and as I said above, breaks the rules of Facebook Timeline cover photos.
The Brewers can nearly get away with this one, as their URL isn't technically in the cover photo, but you get the idea; URLs aren't intended for cover photos, they should go in the “About” section.
Indianapolis Colts, Washington Redskins
With the number one pick in the upcoming NFL Draft, the Indianapolis Colts are desperately trying to build their fan base up to be as dedicated as they were during the Peyton Manning Era. To do this on Facebook, they use a Path to the Draft app, which is rather effective, as well as a great cover photo, showing off the NFL's new Nike-branded football apparel. Ironically, the Washington Redskins, who pick second in this draft after a blockbuster trade with the St. Louis Rams, employ a similar cover photo on their Facebook Timeline.
Here we have yet another dedication to greatness in the cover photo, and why not? The Wildcats did just complete one of the best years in school history with a national title, using their cover photo to immortalise their five starters. Brilliant work here.
San Antonio Spurs
We look at the last of the “new boys” here (new boys being the ones not featured in the original post), with the San Antonio Spurs. In the middle of putting together another great season in the NBA, the Spurs' cover photo is a definite winner, and, on this list, the only franchise that has their fans as the centre of attention on the cover photo. What a great way to create loyalty with fans, by visually showing them how important they are to the team. Another savvy move by the NBA's savviest franchise.
Los Angeles Lakers
From our last review, we can see a number of teams have updated their cover photos, due either to the incumbent being outdated, or an important event for the franchise has occurred. Here at Sports Geek, we know it's important to update the cover photo and keep it relevant to help connect with fans better and create traffic toward the page.
The first updated Timeline we see just below is from the Los Angeles Lakers, who have updated their cover photo from the Kobe Bryant #maskedmamba beauty, to the Andrew Bynum Player of the Week dedication, to a dedication picture to former Laker Jamaal Wilkes, who has just been elected to the Naismith Memorial Basketball Hall of Fame class of 2012. At the moment, the Lakers are one of the leaders in the clubhouse for creative Timeline cover photos and deserve much kudos.