NBL and NBA - a hoops partnership that works, Jeremy Loeliger

NBL and NBA – a hoops partnership that works, Jeremy Loeliger

In this Sports Geek Throwback episode, Sean Callanan interviews Jeremy Loeliger from episode 183, who is now the Commissioner of the National Basketball League

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Key Takeaways

The interview highlights the importance of expanding the reach of the sport, emphasizing its potential for growth. The NBL aims to attract more participants by introducing a new sport that offers a pathway to Olympic selection. Accessibility and potential, particularly in the Asian market, are emphasized.

Successful partnership between NBL and NBA
Introduction of a new sport with a pathway to Olympic selection
Highlighting the accessibility and potential of the sport in the Asian market
Leveraging technology and social media platforms for fan engagement
Increased TV exposure contributing to growth
Excitement for the future of the NBL with commercial partnerships, international collaborations, and innovative approaches to technology and social media

Throwback Transcript

This transcript has been lightly edited by AI

Sean: And the important thing for a basketball fan is that if you want to see a live game, the NBL product is right in front of you. Aligning the entertainment and innovation, such as the open-air games by Melbourne United, which provide a phenomenal experience when the roof opens on a nice Melbourne night. It strengthens the connection a little bit more.

Jeremy: Yeah, I think that's exactly right. And what rounds it all out is the flow of players between the two leagues. We encourage that. People often ask if losing a player to the NBA is a negative mark. It's actually the opposite. It's a huge success for us. The more players go from the NBL to the NBA, the more attraction the NBL gains from domestic and international viewers. In the next 12 months, we will do everything we can to encourage more players to use the NBL as a stepping stone to the NBA. We have made great progress in establishing the NBL as a credible interim step between high school or college and the NBA.

Sean: You briefly mentioned the preseason games where NBL teams played NBA teams. How long did it take to develop that relationship and strengthen ties with the NBA?

Jeremy: It took about two years to re-establish the commercial viability of the league. We were lacking in that aspect in the past. Once the NBA saw our willingness to take risks, operate as a business, and underwrite the success of the league, they were willing to engage with us. Hosting Basketball Without Borders Asia was a significant turning point. It was the first time Australia was considered as a destination for the event. The success of that event demonstrated what the NBL is all about. Another key moment was during the All-Star weekend in 2017 when we discussed the possibility of NBA teams coming to Australia. It took some time to navigate the NBA's rules on marketing restrictions, but within 48 hours, three preseason games were being discussed. We were thrilled to share the love and have three NBA clubs play against our teams.

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2024-11-15T17:28:56+11:00

About the Author: @seancallanan

Sean understands the sports digital landscape, and that’s why he started Sports Geek. Working with clients across the sports digital world, he helps teams & leagues drive more revenue from digital and is focused on getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek or present keynotes at sports conferences worldwide. Send him a tweet @seancallanan.