In this episode of Sports Geek, Sean Callanan interviews NASCAR's Matthew Vinson:
On this podcast you'll learn about:
- How NASCAR is different to traditional sports (home/away season) from a marketing point of view?
- Marketing an iconic venue like Daytona
- How NASCAR fans make the experience at Daytona 500
- How fans participated with NASCAR with limited fan access
- Changes to NASCAR since the merger
Listen to NASCAR's Matthew Vinson on Sports Geek
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Resources from the podcast
- Connect with. Matthew Vinson on Linkedin and on Twitter @MatthewVinson
- Check out the Sports Geek Amplify series – Season 1 out now!
- Check out some more Sports Geek episodes you might enjoy:
As discussed on the podcast
The DAYTONA 500 was a little different this year. As social distancing and competition “bubbles” remain the norm, we weren’t able to host fans in Victory Lane. Instead I had the opportunity to chat with our race winners with a select few lucky fans live from Victory Lane. pic.twitter.com/mBdwsWbUwT
— Matthew Vinson (@matthewvinson) February 19, 2021
Digital To Dollars is the five-pillar process pro teams and leagues have used for a decade to turn digital audiences into revenue, and it’s coming soon as a self-paced program. Those on the waitlist will get 20% off upon launch.
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