On this week's episode, we take a different approach and share with you a keynote from Sean's recent work at the Australian Council for the Arts Marketing Summit. Sean spoke at the conference for his CHUNKY media business, sharing insights from the sports industry and “The value of the big 3” in social media and how the arts connect with their fans/audiences in a similar fashion.
On this podcast you'll learn about:
- 1 in every 3 minutes in Australia people are accessing Facebook on their phones
- The value of data and building customised audiences and the importance of website pixels
- Embracing your digital cheer squad
- Getting the video right!
- How to Snapchat without Snapchatting