Bonus Episode: “The value of the big 3” Sean Callanan keynote

On this week's episode, we take a different approach and share with you a keynote from Sean's recent work at the Australian Council for the Arts Marketing Summit. Sean spoke at the conference for his CHUNKY media business, sharing insights from the sports industry and “The value of the big 3” in social media and how the arts connect with their fans/audiences in a similar fashion.

On this podcast you'll learn about:

  • 1 in every 3 minutes in Australia people are accessing Facebook on their phones
  • The value of data and building customised audiences and the importance of website pixels
  • Embracing your digital cheer squad
  • Getting the video right!
  • How to Snapchat without Snapchatting
Bonus episode:

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Thanks for the review on iTunes

Informative, interesting discussions

in iTunes by Mmmbop86 from UK on February 1, 2017

Good interviews with a wide range of individuals from the world of sports business providing insight into the latest trends – particularly useful to those in another hemisphere! Suggest keeping to 30-40min max for best engagement. Keep up the good work.

The value of the big 3

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About the Author:

Sean understands the sports digital landscape, that’s why he started Sports Geek. Working with clients across the sports digital world he helps teams & leagues drive more revenue from digital and is focussed getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek Podcast or presenting keynotes at sports conferences around the world. Send him a tweet @seancallanan or message him in Sports Geek Nation Slack community.

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