On this week's episode, we take a different approach and share with you a keynote from Sean's recent work at the Australian Council for the Arts Marketing Summit. Sean spoke at the conference for his CHUNKY media business, sharing insights from the sports industry and “The value of the big 3” in social media and how the arts connect with their fans/audiences in a similar fashion.

On this podcast you'll learn about:

  • 1 in every 3 minutes in Australia people are accessing Facebook on their phones
  • The value of data and building customised audiences and the importance of website pixels
  • Embracing your digital cheer squad
  • Getting the video right!
  • How to Snapchat without Snapchatting
Bonus episode:

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Thanks for the review on iTunes

Informative, interesting sports.biz discussions

in iTunes by Mmmbop86 from UK on February 1, 2017

Good interviews with a wide range of individuals from the world of sports business providing insight into the latest trends – particularly useful to those in another hemisphere! Suggest keeping to 30-40min max for best engagement. Keep up the good work.

The value of the big 3

See you at SEAT in Salt Lake City

Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.

Join me at SEAT Salt Lake City July 14-15 2023

SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek

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