David Mackay is a Strategy Consultant in Sports, Media and Entertainment at SPP. Sean chats with David about sports business trends and building sports businesses for long-term success
On this Sports Geek Podcast you will learn:
- How big is Sports Business?
- The importance of long-term planning in sports
- Developing strong structures and frameworks for leagues and clubs
- The importance of fan (customer) experience
- How fans underpin sporting revenues
- When should sports compete and when should they collaborate
- What you can learn from other industries
- Every function thinks they’re the poor under-resourced cousin
- How you can catch up with Sean in London and San Franscisco
Resources from the podcast
- Connect with David on Twitter (@dgmackay) and on LinkedIn
- Connect with SPP via their website
- Read David’s take on Competitive Sustainability and Globalising Sport
- Join #SportsBizMelb to connect with Melbourne's sports business community
- Check out Russell Scibetti's #SBWeek
- Grab your ticket to @SEATConference
- San Francisco 19-22 July 2015 – SPECIAL SPORTS GEEK OFFER – Australian & NZ attendees – Convince your boss with this
- SEAT London March 17 2015 – SECURE YOUR SPOT
- Book a time to catch up with Sean in London
- Contact Sean if you’re interested in the pre-SEAT trip taking in sports in Seattle, Portland & San Francisco
- Like SEAT on Facebook and follow @SEATconference on Twitter
- Join Sean at Social Media Marketing World in San Diego
- Have you signed up for weekly Sports Geek News?
Posts from David you may have missed
Smart advice
Problem is success stories always promoted in media, not much coverage of all the failures. Leads to unrealistic expectations #SharkTankAU
— David Mackay (@dgmackay) February 8, 2015
A look at salary caps
Salary caps – an ethical leadership dilemma for clubs http://t.co/8GOcBEAhIb << Good read on salary cap challenges at grassroots
— David Mackay (@dgmackay) November 27, 2014
Some fun at Asian Cup
6th @afcasiancup match with kids. #4yo loves hot chips, the roar of the crowd and Nutmeg "shaking his butt". #ac2015 #AsianCup
— David Mackay (@dgmackay) January 26, 2015
Completely agree on Asian Cup David.
Well done @MichaelB2015 and the LOC of the @afcasiancup on a great tournament. Enjoyed the 8 games I went to.
— David Mackay (@dgmackay) February 1, 2015
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David Mackay on building sustainability in sports Transcription
SportNXT – Melbourne – 7-9 September 2026
Join Sean Callanan and sports executives from around the world to shape the future of sport.
Digital To Dollars is the five-pillar process pro teams and leagues have used for a decade to turn digital audiences into revenue, and it’s coming soon as a self-paced program. Those on the waitlist will get 20% off upon launch.
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