Craig Neeb chats about his dual role in the International Speedway Corporation and NASCAR and how technology changed the motor racing sports landscape.
On this podcast you'll learn about:
- Craig Neeb on how he got into the world of sports business
- How technology differs at a race track compared to a football stadium
- The role of digital in creating an ultimate fan experience
- Why esports is a big opportunity for NASCAR
- Why Daytona 500 is an iconic event
- Success of Sports Geek Nation AMA sessions
Listen to Craig Neeb on Sports Geek
Craig Neeb quote
The success of the sport really relies on the stars of the sport because they're the ones who create the storylines and they want to carry that drama that causes people to want to watch
Craig Neeb
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Resources from the podcast
- Connect with Craig Neeb on Twitter @cneeb and LinkedIn
- Follow International Speedway Corporation on Twitter @iscupdates, Facebook and LinkedIn
- Follow NASCAR on Twitter @nascar, Facebook, Instagram and LinkedIn
- Download NASCAR app on iTunes and GooglePlay
- Tour Daytona with sports technology executives at SEAT Daytona July 14 – 16, 2019
- Some related articles you might want to read more from Craig Neeb
- Some Sports Geek episodes you might be interested in:
- Zarah Al-Kudcy on Formula 1‘s commercial and digital activations
- Tom Halls on Formula esports
- Get Fiona Green's Winning With Data book – A must read
- Listen to the podcast with Fiona Green as she was writing Winning With Data
- Loved this podcast episode? Leave us a review on Apple Podcasts
- Share your case studies for the Digital to Dollars book go to DigitaltoDollars.com/survey
Highlights from podcast with Craig Neeb
4:36 Craig Neeb on how his sports business career started
6:58 Understanding what International Speedway Corporation do
8:25 Craig describes the tech scene at International Speedway Corporation in early 2000’s
10:03 How the technology on a race track differs from a football stadium
15:04 Craig’s dual role at the International Speedway Corporation and NASCAR
20:21 Developing a mobile app for an ultimate fan experience
22:51 The role of social and digital in motorsport events
28:35 How NASCAR is using new technology to enforce car specifications
32:49 Why esports is a big opportunity for NASCAR
39:59 Why Daytona 500 is so iconic
42:32 The value of investing in a motorsport stadium
45:17 Sports Geek Closing Five
52:12 Understanding how Digital To Dollars can work for you
Some tweets/posts you may have missed
Nice to look back on Daytona 500 in the early years
#LetsTalkDAYTONA! Which #DAYTONA500 is most memorable to you and why? Let us know by visiting https://t.co/hfyxd3Iigv pic.twitter.com/xULvg1rZBy
— Daytona International Speedway (@DISupdates) September 20, 2018
Fans still love the sport
Fill-in-the-Blank: The biggest @NASCAR fan I know is _____. pic.twitter.com/yPoE8xX874
— Daytona International Speedway (@DISupdates) September 19, 2018
Awesome crowd at Daytona 500
We want to know what's your favorite part about race days at DAYTONA? pic.twitter.com/ZJGrv0hb3G
— Daytona International Speedway (@DISupdates) September 17, 2018
Nice view of the Vegas race track
Can’t beat this Vegas view. #NASCARPlayoffs | #SouthPoint400 pic.twitter.com/CjPcuHOUND
— NASCAR (@NASCAR) September 16, 2018
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Thanks for the review on Apple Podcasts
Great resource
★★★★★ in Apple Podcasts by Dave Wakeman from USA on February 27, 2017
I thought I had an okay core of knowledge in digital, until I started listening to this podcast. I'm learning so much from Sean and his guests, while being Sean does a fantastic job of getting great guests that provide various POVs and ideas that aren't always best practices in sports. If you are in sports business or interested in sports business, check it out.
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