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Melbourne Storm 2017-09-17T18:47:03+00:00

Melbourne Storm

National Rugby League

Melbourne Storm is an Australian National Rugby League team based in Melbourne, Victoria that participates in the National Rugby League. The first fully professional rugby league team based in the state, they entered the competition in 1998. Melbourne Storm was originally a Super League initiative and created in 1997 during the Super League war. The club plays its home games at AAMI Park. Melbourne Storm has won two premierships since its inception, in 1999 and 2012, and has contested several more grand finals. A salary cap breach discovered in 2010 saw the club stripped of two titles by the NRL.

Find them here


Facebook: Melbourne Storm

Twitter: @Storm

Instagram: @MelbStormRLC

Melbourne Storm - Sports Geek client

Sports Geek Key Digital Successes

  • Won 2012 NRL Championship with Sports Geek leading digital strategy and fane engagement efforts
  • Increased digital fan base in Melbourne and Victoria from 15,000 to over 150,000
  • Helped the Melbourne Storm become the 2nd NRL team to break through the 300,000 Facebook fan mark
  • Ran successful Storm Tweetup with Storming the Night game in conjunction with Batman movie
  • Helping connect fans with players with Journey Jersey with fans printed on giant Storm jersey in 2012 Finals series
  • Developed a strong Instagram following with Storm Fanographer campaign with 1100 photos submitted in 7 days

Melbourne Storm on Sports Geek Podcast

Storm promote Man Of Steel Jersey

Melbourne Storm's Daniel Pinne was interviewed on Sports Geek Podcast Episode 5, some of the topics we discussed include:SGP-CamSmith250-ManofSteel-Jersey

  • How the Melbourne Storm handle the workload of club and representative football
  • The Melbourne Storm Man of Steel promotional jersey
  • How did the NRL fare in digital around game 1 of the Origin series?

Storm switch to @storm

Daniel Pinne was once again interviewed on Sports Geek Podcast Episode 35, some of the topics discussed include: SGP.StormNewAuckland9sJersey-300x300

  • Why the Melbourne Storm changed handle to @Storm
  • Importance of teams to promote all channels as not everyone is on Twitter
  • How Storm engage the #PurplePride fans

What they say

Sean has helped grow my skillset in the Sports Digital industry enormously. His creativity and expertise has driven some fantastic results for Melbourne Storm and it's fan base. He is a great source of information and will always be on hand to offer advice to his clients. In an industry that is constantly changing and forces you to be on consistently on top of your game, Sean ensures that you get the most out of your digital activations with everything you do. I have no doubt that Sean has been paramount to growing my knowledge of the industry and major factor in maintaining Melbourne Storm's status as a leader in the Sports Digital industry.
Daniel Pinne, Melbourne Storm