Charlie Shin from MLS joins Sean Callanan for the 100th episode of Sports Geek Podcast. Charlie is responsible for the development and execution of league wide CRM infrastructures and CRM initiatives (acquisition, fan engagement, monetization, loyalty)
On this Sports Geek Podcast you will learn about:
- How Charlie moved from business consultant to sports business
- Why MLS needed to understand it's data first
- What are the key metrics Charlie looks for?
- The importance of the fan funnel
- Why CRM is a journey
- How to tackle a big project like CRM
- Charlie's advice for students looking to break in to sports
- Importance of customer experience in stadium and on digital platforms
- Question – What is status of your data project?
Resources from the podcast
- Connect with Charlie Shin on LinkedIn and @CRMinSports on Twitter
- Follow @MLS on Twitter and @MLS on Instagram as well as Facebook
- Big thanks for all the support for 100 episodes of the Sports Geek Podcast
- Other great episodes on CRM
- Have you signed up for weekly Sports Geek News?
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