Charlie Shin from MLS joins Sean Callanan for the 100th episode of Sports Geek Podcast. Charlie is responsible for the development and execution of league wide CRM infrastructures and CRM initiatives (acquisition, fan engagement, monetization, loyalty)
On this Sports Geek Podcast you will learn about:
- How Charlie moved from business consultant to sports business
- Why MLS needed to understand it's data first
- What are the key metrics Charlie looks for?
- The importance of the fan funnel
- Why CRM is a journey
- How to tackle a big project like CRM
- Charlie's advice for students looking to break in to sports
- Importance of customer experience in stadium and on digital platforms
- Question – What is status of your data project?
Resources from the podcast
- Connect with Charlie Shin on Linkedin and @CRMinSports on Twitter
- Check out his blog CRMinSports.com (you promised more posts Charlie)
- Follow @MLS on Twitter and @MLS on Instagram as well as Facebook
- Good read from CRM Destination
- Big thanks for all the support for 100 episodes of Sports Geek Podcasts
- Other great episodes on CRM
- Have you signed up for weekly Sports Geek News?
More from Charlie Shin
Great initiative from MLS – Silent Disco
YES, everyone's dancing to a music!! #silentdisco #MLSALLSTAR https://t.co/QtIW8Fmt9y
— Charlie Sung Shin (@CRMinSports) July 26, 2015
Agree with Charlie Paul Greenberg's panel was awesome
Welcome to Super Session at #SEAT2015. There's a lot of brain power on this panel. pic.twitter.com/hIqSWhK8W0
— Charlie Sung Shin (@CRMinSports) July 20, 2015
Thankful to have Charlie in the audience this year
Charlie's here!! @seancallanan #SEAT2015 pic.twitter.com/eq5fNrJzcg
— Charlie Sung Shin (@CRMinSports) July 20, 2015
MLS teams meeting before SEAT 2015 kicked off
Can't get enough of feebacks from our clubs. #ClubFirst https://t.co/8P2gCujoT6
— Charlie Sung Shin (@CRMinSports) July 20, 2015
Nice Trophy shot
The 2015 #FIFA #WWC trophy's in the house. pic.twitter.com/gSZIWrswi7
— Charlie Sung Shin (@CRMinSports) July 9, 2015
Please let Charlie know you listened
Thanks for the review on iTunes
Industry leading podcast
★★★★★ in iTunes by Shane Harmon from New Zealand on September 3, 2015
Sean's podcasts are essential reading, not just for anyone working in sports digital, but for anyone working in the business of sports. Digital touches every aspect of our industry and it is imperative that executives keep up to date. Sean has built a great network of industry experts over the years and we work in this great industry where these experts are willing to share their learnings. Essential listening for me to an from work each day.
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