Here are the latest articles from Sports Geek Reads.

Key Reads

Big Tech Sports Stocks Help to Dominate Market in 2024 – Sportico *
Tech giants shaping the sports media landscape.

Verizon Plans Nationwide Super Bowl ‘FanFest' – Sports Business Journal
Innovative fan engagement strategy during America's biggest sports event.

“It’s an entirely new ecosystem”: How Gerard Pique’s Kings League is disrupting the world’s most popular sport – SportsPro
Describes innovative disruptions in soccer and sports marketing.

SailGP's Women's Performance Program – Front Office Sports *
Showcases commitment to gender equality and inclusion.

Sky Sports Announces Partnership With TGL – Sky Sports
Explores a strategic media partnership in sports broadcasting.

Digital & Social

Meta scrambles to delete its own AI accounts after backlash intensifies – CNN *
Could AI backfire for Meta?

Influencer Marketing Firm Later Acquires Mavely for $250 Million to Help Marketers Track Sales – AdWeek
Explores the importance of influencer marketing in sports.

How AI and Video are Changing Podcasts – Campaign *
AI transforms the podcast industry offering new engagement strategies.

Professional Sports

Since LALIGA’s Global Expansion in 2016-17, we’ve focused on making more games accessible for India – Ms Aakriti Vohra – SportsMint Media
Discusses LaLiga's strategic expansion into the Indian market.

Thursday Night Football viewership up 11% for Amazon in 2024 – SportsPro
Highlights streaming's impact on traditional sports media.

$110 Million Denver NWSL Expansion Fee Shows Speed of Women’s Sports Explosion – Front Office Sports
Discusses rapid valuation growth in women's sports.

How Tiger Woods, Rory McIlroy Prepped for New TGL Golf Challenge – Sportico
Innovative approaches in professional golf tournaments.

Geek Out

Could Apple Intelligence define 2025? – MacWorld
Apple's AI advancements impacting fan engagement.

Make You Think

The Extremely Offline Joy of the Board Game Club – NY Times
Offers insights into emerging fan engagement trends.

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