In this Sports Geek episode, Sean Callanan chats with Avan Lee, CEO of Hurricanes Rugby.

On this podcast, you'll learn about:

  • Continued success of the Hurricanes in the Super Rugby
  • The vital role of grassroots connections and fan engagement in growing the game
  • The impact of women's Sports on creating a fanbase
  • The importance of community and giving back through philanthropy
  • Why attitude and personality are critical in sports
  • What Sean is planning as keynote topics for 2024
Avan Lee on Sports Geek

Listen to Avan Lee on Sports Geek

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2024 Fixtures

All Blacks players

Future Fanbase

SportNXT – Melbourne – 7-9 September 2026

Join Sean Callanan and sports executives from around the world to shape the future of sport.

Digital To Dollars is the five-pillar process pro teams and leagues have used for a decade to turn digital audiences into revenue, and it’s about to be available as a self-paced program.

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