Unrivaled’s $650M Valuation, Man City’s AI Kit & 49ers in Melbourne

Is Unrivaled Actually Worth $650 Million? – Huddle Up *

Deep dive on a $650m women's hoops valuation.

US, Investment, WomensSport, MediaRights, Sponsorship

Sports Are Eating Entertainment – Petcash Post *

Why sport now sits at culture's centre of gravity.

Global, Media, Marketing, Content, Strategy

Up and to the Right, the WNBA Is Very 2026 – Unofficial Partner *

WNBA through culture wars, algorithms and sponsorship optics.

Global, WNBA, Strategy, Media, Sponsorship

The NBA's Robber Baron Era – Medium

How today's NBA owners use arenas and tax rules.

US, NBA, SportsBusiness, Ownership, Finance

The 4 roles every modern measurement function needs and almost no company has staffed all 4 – Karan Dhir

Framework for building a serious data and measurement team.

Global, AI, Data & Analytics, Sponsorship, CommercialStrategy

NFL Owners Approve $9.6 Billion Seahawks Sale to Khoslas – Sportico *

Record-setting franchise sale and what it signals next.

US, NFL, TeamSales, Valuation, Ownership

Unrivaled's New Funding Round Values the League at $650 Million – The Athletic

How investors are pricing a new women's league.

US, Investment, WomensSport, Startups, Valuation

Are MLB Teams Really Losing Money? Evan Drellich's Labor Mailbag – The Athletic

Peeling back MLB finances and ‘we're losing money' claims.

US, MLB, Finance, Labour, Revenue

VALD Hits $1 Billion Valuation After Multiple US Acquisitions – Ministry of Sport

Aussie sports-tech unicorn and its US expansion play.

AU, Technology, Investment, SportsBusiness

Manchester City and Puma have launched first ever fan-designed AI kit – Sport Industry Group *

180,000 fan submissions power City's AI-created shirt.

UK, Football, AI, FanEngagement, Merchandising

Meta Settles Landmark Case Over Harms to Kids on Its Apps – Platformer

Time limits and teen protections will reshape social playbooks.

US, SocialMedia, Youth, Regulation, Digital

How the Viral 20-0 NFL Game Hit the Vibe-Code Lottery – Sportico

Dissecting the tech and timing behind viral NFL moments.

US, NFL, FanEngagement, Technology, Marketing

Roku Adds NWSL Games in Expanded Free Streaming Push – Sportico *

What NWSL's Roku bet says about women's rights value.

US, NWSL, Streaming, MediaRights, WomensSport

Nashville Predators Tap ViewLift for New DTC Service, Pairing Streaming With Scripps Sports Broadcast Deal – Sports Video Group

An NHL team's hybrid DTC and broadcast distribution model.

US, NHL, Streaming, DirectToConsumer, MediaStrategy

IndyCar's 3.3 Million Viewers and F1's Apple Math | August 26 2026 LIVE – Business of Speed

Comparing IndyCar's broadcast spike with F1's Apple era.

US, Motorsport, MediaRights, Streaming, AudienceData

Sports Is a Universal Language, With Some Help From AI Translations – Sportico

Using AI translation to globalise commentary and content.

Technology, Media, AI, WorldCup, FanEngagement

Consumer Wearables to Generate More Than $US 1 Trillion in Cumulative Revenue Between 2026 and 2032 According to Counterpoint Research – Counterpoint Research

The trillion-dollar wearables wave sports can't ignore.

Global, Wearables, Revenue, AI, ConsumerTechnology

Nvidia Agrees to Buy Open-Source Model Repository Hugging Face for $12.9 Billion – The Information

How Nvidia owning Hugging Face reshapes the AI stack.

Global, AI, SportsTechnology, DataStrategy, Sponsorship

Salesforce just put its entire CRM inside Claude — and says you'll never need its app again – VentureBeat *

What AI-native CRM means for sponsorship and ticketing.

Global, AI, CRM, Sponsorship, SportsMarketing

Inside LinkedIn's Cognitive Memory Agent for Agentic Personalization – Stack Overflow Blog

Blueprint for building AI that remembers your fans intelligently.

Global, AI, Personalisation, FanEngagement, CRM

Padel's Aussie Awakening – Notice *

Opera House padel, luxury brands and a new participation wave.

AU, Padel, Sponsorship, FanEngagement, Events

San Francisco 49ers cook up plan with Melb eateries and Bunnings for 10,000 fans – Herald Sun *

NFL fan-trip playbook built around local Melbourne icons.

AU, NFL, Marketing, Sponsorship, FanEngagement