In this episode of Sports Geek, Sean Callanan chats with Ari Mark, the SVP Head of Partnership Development for the Drone Racing League
On this podcast, you'll learn about:
- The unique aspects of the Drone Racing League and why it's growing in popularity
- How DRL creates engaging content to build a fan base around events and pilots
- Why is the younger audience “tech-setters” following the DRL is attractive for partners
- How the DRL is creative in working with partners across digital and for event activations
- How does DRL's strategy for growth differ from those of more established sports leagues
- Sports Geek is evolving as the market changes, do you need a Digital Navy Seal?
Listen to Ari Mark on Sports Geek
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Pick my brain
Want some help on a campaign, sponsorship or content but don’t know where to start? Book a time with Sean Callanan for a Pick My Brain session.
The Pick my brain session is a two-hour video consulting session where you can get Sean’s thoughts and opinions on ticketing or sponsorship campaigns, campaign development and digital content review.
Resources from the podcast
- Connect with Ari on LinkedIn to say you listened to the episode
- DRL pilot mentioned by Ari, Alex Vanover is worth a follow on Insta @captainvanoverfpv
- Follow The Drone Racing League across social media
- Twitter – @DroneRaceLeague
- LinkedIn –The Drone Racing League
- Facebook – @thedroneracingleague
- Instagram –@thedroneracingleague
- TikTok – @DroneRacingLeague
- YouTube – @TheDroneRacingLeague
- Check out the Sports Geek Amplify Series
- Recommendations by Ari
- Book – Atomic Habits by James Clear
- Netflix series – Drive to Survive
- Episodes you should listen to
- Mark Preston – DS TECHEETAH
- Chris Greeley – Riot Games
- Nick Ryan – Nissan Motorsport
- Conferences we can meet up at
As discussed on the podcast
Tyreek Hill
“THAT WAS FIRE, BRO! I LIKE THAT!” – @cheetah@MiamiDolphins’ Tyreek Hill launched our 2022-23 DRL @Algorand World Championship Race with the "First Flight" last night at @loandepotpark in Miami… and it was lit 🔥 pic.twitter.com/ny400rgPN5
— Drone Racing League (@DroneRaceLeague) February 26, 2023
DRL SIM
Think you can race faster than the pros? Get flying now on the DRL SIM, featuring:
🎮 New Maps: Silicon Valley / Race in the Cloud presented by @googlecloud Map
🎮 New Tracks: Virtual @Algorand World Championship Season Courses
🎮 New Features: Damage Indicator,… pic.twitter.com/6CSrMvdlAt
— Drone Racing League (@DroneRaceLeague) May 24, 2023
🙌
“It’s only a matter of time before drone pilots become the focal point of their own Hollywood blockbuster.”
DRL Champ Vanover & his role filming @SonyPictures' #GranTurismo. Blurring the line between gaming, entertainment & sports@Dexerto @GoGoYubari__ https://t.co/1obyxof1yQ
— Nicholas Horbaczewski (@NicholasDRL) May 19, 2023
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