On this week’s episode Sean catches up with Andrew Collins, CEO of Mailman Group as part of the Sports Geek CEO Series. Sean chats with Andrew about how Mailman are helping some of the world's largest sports brands understand the Chinese market.
On this podcast you'll learn about:
- Andrew's desire to work in China and acquiring Mailman
- The importance for clubs to identify their own agenda and how it supports China's agenda in order to gain local buy-in
- The influence of the star athlete ranking above that of the team or brand in the Chinese market
- The success UFC are having in China and how they are building their digital audience
- The power of Wechat in the local market
Resources from the podcast
- Thanks again to Andrew Collins from Mailman Group for being a guest on this week's show
- Follow Andrew on Twitter @ACMailman and LinkedIn
- Follow Mailman Group on Twitter @MailmanGroup, Facebook and Instagram
- Other Sports Geek podcast episodes you might be interested in:
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Some tweets you may have missed
We are Mailman
We are not just a company. We are a family. #WeAreMailman pic.twitter.com/d3WwsptEpi
— Mailman (@MailmanGroup) August 19, 2017
Turning 18
How we celebrated turning 18 years old. #WeAreMailman #BirthdayParty pic.twitter.com/6bYTe7PJa5
— Mailman (@MailmanGroup) October 17, 2017
#UFCShanghai kicking off
#UFCShanghai kicking off at @MailmanGroup pic.twitter.com/xJ1yMqbWbg
— Andrew Collins (@ACMailman) August 3, 2017
Kobe is still the master in China
He may have retired over 12 months ago, but NBA great Kobe Bryant still reigns supreme in China https://t.co/euHphPewKz pic.twitter.com/RFl9AyKvZZ
— CNN International (@cnni) September 27, 2017
Sports Geek in 360
#AskSportsGeek in 360 #sportsbiz #Orah https://t.co/RT27yDpHCY pic.twitter.com/kQbHWXuizY
— Sean Callanan (@seancallanan) October 19, 2017
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