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Key Reads

How F1 Movie Ups the Ante on Brand-Narrative IntegrationBusiness of Speed *

Explore how the F1 movie innovates brand storytelling.

Sports Marketing, Brand Integration, Entertainment

Colleges to Pay Athletes: Breaking Down the House v. NCAA SettlementBoardroom *

Significant discussion on athlete compensation in college sports.

NCAA, College Sports, Compensation

Cricket Australia & InMoment Join Forces To Redefine Fan ExperienceBandt *

Enhancing fan experiences through innovative collaboration.

Fan Experience, Sports Marketing, Technology

F1, Apple, Media Rights, EntertainmentVariety

Merging sports and entertainment through strategic film production.

Media Rights, F1, Apple

Missouri Approves Chiefs, Royals Stadium Funds Despite Intense DebateFront Office Sports *

Insight into the political and financial stakes of stadium funding.

NFL, MLB, Stadium Funding

Professional Sports

Netflix Eyes F1 RightsBusiness of Speed 

Netflix explores new territory in sports media rights.

Media Rights, F1, Streaming

Inside Oakmont Country Club: America's Most Difficult (And Unique) Golf CourseHuddleUp

A financial and historical look at a premier golf course.

Golf, Facilities, Financials

NFL Adds $94M in Genius Stock, Becomes Largest ShareholderSportico

NFL's strategic move into sports data and betting.

NFL, Finance, Data Analytics

Eventist Collective Joins SIG – A New Era for Premium HospitalitySport Industry

Expanding luxury experiences in sports events.

Hospitality, Premium Events, Fan Engagement

Digital & Social

How LEGO Made F1 Feel HumanBusiness of Speed

LEGO partners with F1 to humanise the sport.

F1, Branding, Marketing

Social Media's Most Popular U.S. Teams Share One SimilaritySportico *

Exploring major athletes' impact on team popularity online.

Social Media, Marketing, NBA

Media & Entertainment

Inside Pat McAfee's World: Adam Schefter's Ban, Solo GameDay Dreams, Possibly More Live EventsNY Times

A deep dive into Pat McAfee's evolving media presence.

Media, Broadcasting, Sports Business

Kappa x Modelo Is More Than a Collab—It's a Culture Play That Hits Both HalvesBrandStrat

Exploring cultural dynamics in sport fashion collaborations.

Football, Fashion, Branding

Geek out

ReSpo.Vision Raises $US 5 Million to Redefine the Sports Viewing Experience with AI-Powered 3D TechnologyLaSource

AI tech is revolutionising the sports viewing experience.

AI, Technology, Sports Broadcasting

Meta Considers Massive Investment in Scale AIBloomberg

Meta's potential $10B investment to enhance AI capabilities.

AI, Investment, Technology

AI

Starling Bank Launches AI Feature for Spending HabitsThe Verge

Predicts consumer behaviour through AI in financial services.

AI, Finance, Consumer Insights

Qualcomm Shares Its Vision for Smart Glasses with On-glass Gen AIVentureBeat

Future of smart glasses in sports and fan engagement.

Smart Glasses, AI, Technology

Make you think

Disney, Universal Sue Midjourney Over CopyrightFutureparty *

Examines implications of AI and copyright in content creation.

AI, Legal, Media

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