In this episode of Sports Geek, Sean Callanan chats with Anneliese Mesilati – Head Brand Activation & Sponsorship, Americas at UBS
On this podcast, you'll learn about:
- Why you shouldn't message a sponsor AFTER they announce a new partnership
- How New York Islanders fans have embraced UBS Arena
- Mercedes partnership and the importance of longevity in sponsorships
- How the Arts and Sports sponsorships are similar
- How to drive your values through sponsorship
Listen to Anneliese Mesilati on Sports Geek
Can't see podcast player? Click here to listen
Pick my brain
Want some help on a campaign, sponsorship or content but don’t know where to start? Book a time with Sean Callanan for a Pick My Brain session.
The Pick my brain session is a two-hour video consulting session where you can get Sean’s thoughts and opinions on ticketing or sponsorship campaigns, campaign development and digital content review.
Resources from the podcast
- Connect with Anneliese Mesilati on Linkedin and let her know that you listened to the episode. DO NOT SEND SPONSORSHIP DECKS, you have been warned!
- Follow UBS across social media
- People mentioned by Anneliese
- Lewis Hamilton – British racing legend at Mercedes-AMG Petronas F!
- Constance Schwartz – CEO of SMAC ENTERTAINMENT
- Check out the Sports Geek Amplify Series – Season 2
- Episodes you should listen to
As discussed on the podcast
Home of the Islanders
you + us = soon 💙🧡 pic.twitter.com/55PVVzxMKR
— UBS Arena (@UBSArena) June 27, 2023
Lewis Hamilton, living legend
This is Lewis Hamilton. 💛💜 pic.twitter.com/NxRYaZv1U3
— Mercedes-AMG PETRONAS F1 Team (@MercedesAMGF1) August 7, 2023
One year of UBS Arena, many more memories to come.
Listen to Sports Geek
Listen to Sports Geek Rapid Rundown Daily
