In this episode of Sports Geek, Sean Callanan chats with Dan LaTorraca, Vice President of Marketing & Brand Strategy at Carolina Hurricanes
On this podcast, you'll learn about:
- It's not how you start a Twitter fight but how you finish it
- How to get corporate buy-in on edgy content
- What metrics to look for to measure fan engagement
- Making the leap from purely digital to a wider marketing role
- Advice for sports grads entering the digital sports arena
Listen to Dan LaTorraca on Sports Geek
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Resources from the podcast
- Connect with Dan LaTorraca on LinkedIn, and send him a message that you listened to this podcast episode via Twitter @danlatorraca
- Follow Carolina Hurricanes across social media
- Check out the Sports Geek Amplify series
- Check out some more Sports Geek episodes you might enjoy:
As discussed on the podcast
The best promotion is self-promotion.
Raise Up. #LetsGoCanes pic.twitter.com/IeHQxr9M7z
— Dan LaTorraca (@danlatorraca) May 21, 2022
Have to agree after the podcast chat.
Best fans in hockey. #LetsGoCanes pic.twitter.com/8VsyP63HnH
— Dan LaTorraca (@danlatorraca) April 30, 2022
Digital To Dollars is the five-pillar process pro teams and leagues have used for a decade to turn digital audiences into revenue, and it’s coming soon as a self-paced program. Those on the waitlist will get 20% off upon launch.
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