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Dan McLaren on UK Sports Digital scene and latest from #Sochi2014

Dan McLaren on UK Sports Digital scene and latest from #Sochi2014

Dan McLaren from UK Sports NetworkOn this week’s podcast we chat with Dan McLaren from TheUKSportsNetwork.com about the world of #digisport in the UK and Europe.  On ABC Grandstand I chat about #SochiProblems with Francis Leach and Rule 40 affecting Australia ski resorts.

On this podcast you’ll find out about:

  • How TheUKSportsNetwork.com evolved over the years
  • How UK sports teams are now using social media compared to 2010
  • Why did Manchester United wait so long to jump on Twitter
  • Importance of testing to find out what your fans is more important than social media numbers
  • Why fans follow all teams on Twitter but not on Facebook
  • Why UK teams are focussed on the fan at home to keep them engaged
  • What is the difference between #SportsBiz, #digisport and #smsport?
  • What are #SochiProblems and what could Sochi organisers have done better with social?
  • How did Google give Sochi Olympic organisers a message?
  • What is Rule 40 and why is it affecting Australia Ski Resorts?

Like this episode? please leave a review in iTunes.

@SochiProblems so many LOLsResources from the episode

Google makes a stand

Social Media Post of the Week

Here is the video discussed by Dan from Juventus celebrating 10M Facebook likes.  Not a bad kick from Carlos Tevez.

Send in your nominations for best social media post of the week – Facebook, Twitter, Instagram, Vine… for whatever reason fan engagement, sponsorship activation, cool content….

Closing 2 Cents

A message to IOC on Rule 40

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Dan McLaren on UK Sports Digital scene and latest from #Sochi2014 Transcription

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By | 2017-09-17T18:48:47+00:00 February 14th, 2014|2014podcast, Football Podcast, Podcast|0 Comments