On this week’s podcast we chat with Chris Gross from Fox Sports Australia on what they are looking for in a social media manager and how the push content across over 30 social media accounts to engage a wide and diverse sports fan base. Jon Manning from Pricing Prophets joins us to discuss pricing models and how pricing is changing in the world of sports.
On this podcast you’ll find out about:
The differences of working for large telco in social and a sports content business
Difference between customer care, brand and sales in social media
The best benefits of working at Fox Sports Australia
How Chris breaks down strategy around Content, Process & People
How Fox Sports Australia has trained editorial staff to monitor social for latest news
What are the three major outputs for Fox Sports Australia on social media?
Why Fox Sports want a frictionless experience for sports fans with social
How Fox Sports using Live accounts for each sports to engage super avid sports fans
Understanding different pricing models and what sports is adapting from industries like airlines
Importance of pricing models and why segmentation is so important
Appetite for risk is a big barrier for sports teams tackling pricing options