Here are the latest articles from Sports Geek Reads
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Key Reads
Ad Spending on Women’s Sports More Than Doubled Last Year – CNBC *
Incredible growth highlights the potential of women's sports.
How a Billionaire Built the World's Greatest Tennis Tournament – Huddle Up *
Discover how Larry Ellison transformed Indian Wells.
CBS Sports at Stake As Paramount Acquisition Gets Contentious – Front Office Sports
Explore the impact of a major media merger.
PGA Tour Commish Says Trump ‘Bolstered’ LIV Talks – Front Office Sports
Understand Trump's influence on potential golf merger.
Digital & Social
How Might Tubi Look Different In Australia – Always Be Watching *
Explore implications for sports streaming and rights.
Okay, Boomer: The Rise of Senior TikTokers – Passionfruit
Senior influencers are redefining TikTok demographics.
Professional Sports
Yankees Record Revenue Faces Uncertainty As Injuries Pile Up – Front Office Sports
Injury challenges for the New York Yankees affect revenue.
Celtics Bidders: Friedkin, Middleman, Chisholm, Pagliuca – Sportico
Uncover major bids for Boston Celtics ownership.
Milan-Cortina 2026 Signs Up Stellantis as Winter Olympic Auto Partner – SportsPro
Automotive sponsorship powers Winter Olympic marketing.
Geek Out
Cerebras announced six new AI data centers – VentureBeat
AI advancements boost sports data processing power.
Google unveils Gemma 3, a powerful model that runs on a single GPU – Google Blog
Enhancing data processing and marketing efficiency in sports.
Media & Entertainment
Sphere plans to make several smaller versions of its flagship Vegas Sphere. – The Verge *
Infrastructure and entertainment tech boost sports venues' experience.
Pocket Casts Makes Web Player Free – TechCrunch
Free access to podcasts reshapes media value and growth.
AI 🤖
OpenAI says it has trained an AI that's ‘really good’ at creative writing – TechCrunch
Revolutionizing sports narratives with creative AI writing.
OpenAI Introduces New Tools for AI Agents – TLDR
Improving fan engagement through intelligent AI agents.
OpenAI introduces Agents SDK and Responses API. – The Verge
Harnessing AI to enhance sports fan interaction.
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