FIFA Boycotts, NBA Tech Equity & AI’s Broken Bargain: This Week in Sports Business

European nations agree to boycott World Cups over FIFA's private investment plans – The Athletic *

European federations push back on FIFA's PE ambitions.

EU, Football, Governance, Private Equity, World Cup

Inside NBA Investments: How the NBA Invests in the Business of Basketball – 365247 Sports *

How the NBA builds equity in its tech ecosystem.

US, NBA, Investment, Innovation, Strategy

Accessibility Has a Price – Business of Speed

F1 shows how real accessibility reshapes event economics.

Global, F1, Ticketing, Accessibility, Fan Experience

Gracenote | Sport's age of discovery – SportsPro

Navigating sports streaming overload with better data.

Global, Streaming, OTT, Media, Data

The web's broken bargain: how AI ended the deal between publishers and platforms – Medium *

AI is rewiring traffic economics for every rights holder.

Global, Media, AI, Strategy, Digital

The Real Reason The Dodgers Can Outspend Everyone – Huddle Up

A media loophole that fuels a record payroll.

US, MLB, Media Rights, Revenue, Strategy

PIF's Yasir Al-Rumayyan Joins Trump Amid LIV Golf Funding Push – Front Office Sports *

What shifting LIV funding means for golf's future.

Global, Golf, Investment, Media Rights, Strategy

How WNBA Teams Are Responding to the League's Latest Culture War – Front Office Sports

Team comms playbook for navigating polarising issues.

US, WNBA, Marketing, Communications, Sponsorship

TikTok, NBA and WNBA announce global partnership – NBA.com *

Short-form video strategy from the NBA and WNBA.

Global, NBA, WNBA, Social Media, Marketing

NASCAR's ‘On the Gas' YouTube series with Ryan Blaney & Chad Ochocinco – Yahoo Sports

Creator-style NASCAR content that's moving the needle.

US, NASCAR, YouTube, Content, Fan Engagement

SI hosts masterclass on fan engagement, unveils the Digital Fandom Quadrant – SportsPro

A new framework for benchmarking digital fandom maturity.

Global, Fan Engagement, Digital, Data, Marketing

Apple Takes a VR Swing at MLB, Starting With Yankees vs. Red Sox – Sportico

VR baseball shows where live sports viewing is heading.

US, MLB, Apple, VR, Media

Rizzo on Netflix's Rise in Live Sports – Front Office Sports *

How Netflix is edging into live MLB and beyond.

US, Streaming, MLB, Media Rights, Betting

Paramount Will Put 30-Film Pledge in Writing to Theater Chains – Bloomberg

Contractual release guarantees with lessons for sports rights.

Global, Media Rights, Streaming, Business Strategy

Sports Data Labs secured a USPTO patent for its AI-based consent management system governing personal data and NIL – Business Wire

A new layer for governing athlete data and NIL.

US, Data, NIL, AI, Governance

AI startup Marquee raises $US 6.5 million to fix sport's ‘data Rich, decision Poor' problem – SportsCape Magazine

Turning messy sports data into better decisions at scale.

Global, AI, Analytics, Data Management, Innovation

How a simple request for AI to book a gym class exposed a major threat – ABC News *

A consumer AI assistant accidentally became a cyber threat.

AU, AI, Cybersecurity, Technology

TIME's AI-only ads may be marketing's next frontier – MarTech

Designing sponsorships aimed at AI agents, not humans.

Global, AI, Sponsorship, Digital Marketing, Media Rights

Why the Raiders' Season Ticket Box Is a Lesson in Fan Engagement – Behind Sport

Turning ticket delivery into a premium brand moment.

US, NFL, Fan Engagement, Membership, Ticketing

Deportivo Municipal redesigns kit to feature 1,000 ad squares – The Athletic

Micro-sponsorship turns a jersey into a community billboard.

Global, Football, Sponsorship, Revenue, Innovation

Kevin Kelly's 88 prompts for long term thinking – Kevin Kelly

Questions to stretch your planning horizon beyond one season.

Global, Strategy, Innovation, Leadership