John McCauley holds a unique role in sports working at MLSE (Maple Leaf Sports & Entertainment) he oversees teams in multiple leagues (NHL,NBA & MLS) and sports stadiums (Air Canada Center) in Marketing, CRM, Digital Media and business development, that is a MASSIVE job. Sean caught up with John to discuss it.
On this Sports Geek Podcast you will learn:
- How John's role has changed over the years
- The advantages of running multiple teams
- How mobile is changing and how John is leveraging mobile in stadium
- Why the scoreboard needs to promoted as a second screen
- Should you be on Tinder…. as a team?
- What is the next social network? Is there a next social network?
- Regional networks when thinking global
- How the #WeTheNorth campaign was fast tracked by Raptors
Resources from the podcast
- Connect with John McCauley on Twitter (@JohnMcCauley) and on LinkedIn
- Have you signed up for weekly Sports Geek News?
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