Running out of time in the day to get your teams content together and distributed across all social media channels? Wanting to archive pictures and videos posted? Or track and collate fan content specific to your organisation? IFTTT is at your beckoned call then.
IFTTT; stands for IF THIS THAN THAT. Is a web based service which allows users to connect different online services which are referred to as ‘channels’ such as Facebook, Evernote, Twitter and Email (71 channels available), in the pursuit of automating certain actions between channels. IFTTT likes to refer to process as ‘Putting the internet to work for you’.
The way IFTTT allows different services to connect is through the creation of specific formulas called “Recipes”. The diagram below outlines the Recipe / Formula structure along with the core attributes, “Trigger” and “Action”.