Analysing social fans to engage more than your digital cheer squad

Analysing social fans to engage more than your digital cheer squad – #SportsBizZoom replay

These calls were recorded on 13th & 14th October 2020 as part of our weekly #SportsBizZoom calls.

Topic was Analysing social fans to engage more than your digital cheer squad – Know Your Audience pillar of Digital to Dollars process – https://digitaltodollars.com

Opinions expressed on the call are personal only and may not reflect the view of the employer.

We want to maintain #SportsBizZoom conversations to be as open as possible so please respect that.

October 13 Replay
October 14 Replay

October 13 Replay

October 14 Replay

October 13 Chat Transcript

20:00:24 From Sean Callanan : Welcome please share your Name, Location, Work & Linkedin

Sean Callanan, Melbourne Australia, Sports Geek – https://linkedin.com/in/seancallanan

20:01:11 From Jason Bajada : Jason Bajada

Assistant General Manager of Geelong Korea Baseball / Baseball Australia

https://www.linkedin.com/in/jsbajada/

20:01:35 From Corey Kirby : Corey Kirby – COO PTI Digital Group https://www.linkedin.com/in/cjkirby19/

20:02:08 From Windsor Roberts : Good afternoon. Windsor Roberts here from Pushologies – https://www.linkedin.com/in/windsorroberts/

20:03:21 From Matt Kemp : Matt Kemp, Sport, Media and Entertainment Attorney, Cape Town, South Africa. @KempMatt and https://www.linkedin.com/in/mattkempsports/

20:03:32 From Raff Agostino (School Sport Victoria) : Raff Agostino – School Sport Victoria – https://www.linkedin.com/in/raff-agostino-605b8993/

20:03:44 From Nathan Perrone : Nathan Perrone, Deakin University, Melbourne, https://www.linkedin.com/in/nathan-perrone/

20:06:28 From Phil Cotton : Phil Cotton – CE) & Founder – Elevate Sports, London. https://www.linkedin.com/in/commercialdirectorsport/

20:06:51 From Luke.Woolley : Luke Woolley – Populous

https://www.linkedin.com/in/lukejameswoolley/

20:11:16 From Jason Bajada : That was one of the first episodes of your podcast I listened to

20:14:24 From Matt Kemp : Sean – got to give us the dance – the Collingwood Shimmy!!!

20:15:01 From Jason Bajada : David!

20:15:05 From Corey Kirby : Bill Laimbeer

20:15:19 From Windsor Roberts : Sean Callanan

20:15:29 From Jamieson : Elaine BF Seinfeld – forgot name

20:15:34 From Jason Bajada : I know he still goes to the game slike that

20:15:45 From Luke.Woolley : david putty

20:16:13 From Jason Bajada : Oh so people dont do that now?

20:16:17 From Jason Bajada : 🙂

20:22:50 From Raff Agostino (School Sport Victoria) : No one

20:30:05 From Raff Agostino (School Sport Victoria) : So true.

20:34:17 From Windsor Roberts : Apologies Sean … received an unexpected call but I’m listening to you. Thanks for the mention Phil 😉

20:36:04 From Nathan Perrone : How would you go about understanding fans of the team, vs those fans who might just love an athlete from the team e.g. Lebron

20:37:18 From Corey Kirby : Having Wi-Fi issues – camera being turned off seems to have helped fix the issue

20:37:30 From Raff Agostino (School Sport Victoria) : David Beckham

20:38:24 From Corey Kirby : It's up to rightsholders being flexible enough to realise they have fully engaged fans while that athlete is part of their team / franchise. Utilise the ‘asset' best while they have it

20:53:51 From Phil Cotton : @Jason – What was that book?

20:54:10 From Jason Bajada : Veeck As In Wreck – Bill Veeck (with Ed Linn)

20:55:44 From Corey Kirby : Industry / Big Picture Discussions

20:56:23 From Jamieson Doyle-Taylor : Have enjoyed breakout rooms

20:56:30 From Corey Kirby : Even picking up on a theme such as implications of the proposed Project Big Picture for the PL would be interesting

20:58:01 From Raff Agostino (School Sport Victoria) : As I have only been to this one It’s hard to say what would work. But I have loved tonight. Thanks heaps.

20:58:52 From Phil Cotton : Would love some esports content

20:59:00 From Jamieson Doyle-Taylor : Have big picture theme broken into multiple different smaller topics for each individual breakout room

20:59:06 From Corey Kirby : Thanks Everyone

20:59:33 From Jamieson Doyle-Taylor : Thanks all – great session tonight

21:00:24 From Phil Cotton : Cool just signed up!

October 14 Chat Transcript

10:00:09 From Sean Callanan : Welcome please share your Name, Location, Work & Linkedin

Sean Callanan, Melbourne Australia, Sports Geek – https://linkedin.com/in/seancallanan

10:01:28 From Dominic Remond : Dom Remond

Director at Grow Step – Helping businesses grow and monetize their audience,fan and customer base..

https://www.linkedin.com/in/dominic-remond

10:02:04 From Darren Anderson : Hi all, Darren Anderson, Melbourne, Forward Pivot, https://www.linkedin.com/in/darren-anderson-b2667185/

10:02:38 From David Hopkins : David Hopkins – Glory League – Melbourne – https://www.linkedin.com/in/david-hopkins-b8765228/

10:02:44 From danieltaylor : Daniel Taylor, Insights/Data/Market Research professional based in Philadelphia: https://www.linkedin.com/in/dtaylor87/

10:02:53 From Jim Dorash : Hi everyone, Jim Dorash EndZone Global, sport consulting, Brisbane Australia – I look forward to connecting with you – Cheers https://www.linkedin.com/in/jimdorash/

10:04:14 From Brian Borowsky : Hi everyone – Brian from My Occ Health Record. We're using technology to help sports leagues and grounds open up COVID-safely to spectators.

https://www.linkedin.com/in/brianborowsky/

10:04:51 From Alicia Taggio : Hey all! Alicia here from Tradable Bits in Vancouver, Canada 🙂

10:06:00 From Brian Borowsky : I need to sneak out on 1030 – apologies. I have to go speak to a sports venue client!

10:06:43 From Harry Hutchison : Harry Hutchison – EngageRM (CRM company specifically for sports teams) https://www.linkedin.com/in/harry-hutchison-745bba185/

10:07:26 From Alicia Taggio : Love working with Andi. She’s a smart cookie

10:13:49 From David Hopkins : Putty

10:13:51 From Darren Anderson : David Puddy!

10:14:49 From Harry Hutchison : Apologies Sean and everyone I need to drop….somethings come up at work

10:20:03 From danieltaylor : it

10:23:38 From danieltaylor : The most important audience is the one with the highest ROI – in the quadrant graph, we had different size bubbles, which I assume is the size of the segment, but just a small number could generate the majority of the revenue. Lots of marketers go for the biggest groups instead of focusing on value

10:27:16 From Dominic Remond : the team and players

10:27:20 From Jim Dorash : IT

10:27:39 From David Hopkins : We consider our audience shared between Glory League and the Associations.

10:30:57 From Darren Anderson : Depends on definition of ‘owning' but it is a push/pull situation. Team or Org can push towards a particular audience but digital audience will also guide what the audience looks like

10:54:40 From David Hopkins : how good is kids back at school!!!

10:57:45 From Dominic Remond : Love the idea of 2 weeks and specific, also enjoy the break out for 10 minutes

11:01:19 From Mitch Siwek : Thanks Sean and everyone for another great session. Sorry I couldn't engage with video – on the move at the moment. Have a great day!

11:01:52 From Amy Wadwell : Thanks Sean – have loved these sessions!