One of the first things we did after seeing the announcement is check out much traffic he drove to The Players Tribune by a simple check you can use to check the stats of a Bit.ly link.
Sports Geek Tip: How to check traffic on a Bit.ly link
Simply add a plus to the end of the Bit.ly link to check it's traffic.
Kobe shared http://playerstribu.ne/dearbball to check the Bit.ly stats go here http://playerstribu.ne/dearbball+
First of all he crashed The Players Tribune website
But look at the numbers in just over 2 hours. Get live update here (look at what happened when LeBron joined Twitter)
Checking in on the stats and reports one day later this article on Forbes raised some good points on lack of technical infrastructure on The Player's Tribune but I disagree they should be using Medium as a publishing platform. Why build an asset on someone else's land when you can built it on your own?
Kobe now selling merch on his website, how many T-shirts would have been sold if the Dear Basketball letter included a link?
Kobe Announcement 24 hours on
24 hours later Twitter still drove over 50% of traffic on the original link shared by Kobe on Twitter & Facebook, now at 1.5M clicks. Twitter wins the breaking news smackdown here. Get live update here