Twitter has had the largest growth of any digital network globally as reported by GlobalWebIndexOne. They have experienced a growth of 40% in monthly worldwide active users from Q2 to Q4 in 2012.
Over the past couple of months we have seen businesses react with lightening speed in harnessing opportune moments in sports for their own benefit. Companies such as Oreo, Audi and Walgreens took to Twitter during the Superbowl power outage, while Under Armour created the #DeAndreDunkFace campaign on Instagram, following DeAndre Jordan’s earth-shattering alley-oop.
During the beginning of the third quarter with the Baltimore Ravens up 28-6 over the San Francisco 49er’s, the unimaginable occurred in the Superbowl, the lights went out. This delay was seen as an fitting time for brands to market themselves in a creative way through Twitter.
Oreo had an ad running during the Superbowl which was promoting their Instagram account, getting users to let them know which part of their famous cookie was their favourite.