This weekend on ABC Grandstand we were joined by Lisa Bregman who is the Social & Digital Manager from the LA Galaxy.

[audio:|titles=ABC Grandstand – LA Galaxy and the Beckham effect]

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LA Galaxy & Beckham

Lisa Bregman (@LisaMBregman) has been lucky enough to be working with the LA Galaxy since while David Beckham made his home in the MLS.  With over 24M Facebook fans we discussed how the team leveraged a global star like Beckham and how they plan to continue this upcoming season in a post-Beckham era.
@LAGalaxy have 130K followers and almost 600K on Facebook (image from LA Galaxy Facebook page)


Until next time

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