Social media provides brands with a terrific way to engage and listen to your fans & customers. Many sports teams and brands have had success running Twitter promotions using hashtags with varying success.
As they say “Timing is everything”, unfortunately for Qantas a simple tweet has backfired terribly.
Have a look at what is being said right now…
title: ‘@QantasAirways promo backfires',
subject: ‘When Hashtags Attack',
We've saved some of the best from Twitter Search, but it looks like it might stay for a while…