Social media provides brands with a terrific way to engage and listen to your fans & customers. Many sports teams and brands have had success running Twitter promotions using hashtags with varying success.

As they say “Timing is everything”, unfortunately for Qantas a simple tweet has backfired terribly.

.bbpBox{background:url( #010405;padding:20px;}

When hashtags go wrong 😉 #highjacked RT @QantasAirways: Tell us ‘What is your dream luxury inflight experience?' #QantasLuxury.Tue Nov 22 01:02:47 via Tweetbot for iPhone

Have a look at what is being said right now

new TWTR.Widget({
version: 2,
type: ‘search',
search: ‘#QantasLuxury',
interval: 30000,
title: ‘@QantasAirways promo backfires',
subject: ‘When Hashtags Attack',
width: ‘auto',
height: 300,
theme: {
shell: {
background: ‘#ff0000',
color: ‘#ffffff'
tweets: {
background: ‘#ffffff',
color: ‘#444444',
links: ‘#1985b5'
features: {
scrollbar: false,
loop: true,
live: true,
behavior: ‘default'

We've saved some of the best from Twitter Search, but it looks like it might stay for a while…
When hashtags go wrong...

Not forgetting the Fail Whale adaptation from @kellulz
 Dear @QantasAirways Here is a picture that best describes #Q... on Twitpic