Social media provides brands with a terrific way to engage and listen to your fans & customers. Many sports teams and brands have had success running Twitter promotions using hashtags with varying success.
As they say “Timing is everything”, unfortunately for Qantas a simple tweet has backfired terribly.
When hashtags go wrong 😉 #highjacked RT @QantasAirways: Tell us ‘What is your dream luxury inflight experience?' #QantasLuxury.
Have a look at what is being said right now…
title: ‘@QantasAirways promo backfires',
subject: ‘When Hashtags Attack',
We've saved some of the best from Twitter Search, but it looks like it might stay for a while…
Not forgetting the Fail Whale adaptation from @kellulz