Kids no longer off-limits
A big change in the promotion guidelines is that Facebook have removed the restriction of minors, this means 13-17 year old children can enter your promotion but remember state & federal promotion laws still exist that need to be adhered to.
Great news for the diary industry, Facebook has removed diary as one of their banned prizes (due to a quirky state law) so you can now offer cheese as a prize. Additionally alcohol can be offered as a prize but obviously such a promotion cannot target minors and strict Ts & Cs are required.
Get the most Likes… NOT!
Big change here by Facebook HQ to stop Like spam, you can't use Likes as a voting mechanism for a promotion.
e.g. Ask fans to get likes on their entry for a promotion is now OUTSIDE the promotion guidelines.
Services such as OfferPop that offer plugins to count the amount of comments as votes may need to change strategy now.
What has stayed the same for Facebook Promotions?
Stay off my wall!
The Facebook Promotion guidelines still require to be administered via an app or a page tab. You cannot run promotions directly from your page status updates, you CAN promote on your wall and redirect fans to an app or page tab.
Additionally you cannot announce promotion winners on your Facebook wall or via Facebook so make sure you get that email address!
Invalid promotion examples
- The first 10 people to comment on this post win tickets.
- Upload a photo to our wall to enter and win!
- Press Like on this comment to win a prize.
- 25th fan will win a slab of beer! (i.e. Like the page & win)
- Tag yourself in this photo and win tickets.
- Mention our page in your status to win a prize
Facebook is not a partner or sponsor
Make sure your promotion clearly releases Facbeook from all legal responsibility for the promotion.
Promotions on Facebook must include the following:
a. A complete release of Facebook by each entrant or participant.
b. Acknowledgment that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.
c. Disclosure that the participant is providing information to