The (still somewhat) new kids on the block in the world of social media is Pinterest. We've previously talked about Pinterest and how teams are getting value from it, so thought it must be time for an update.
Here's a quick-hitting list of 20 Pinterest boards (in no particular order) that are creating value from the digital pin board site.
Dolphins Beat Writers on Twitter
The Miami Dolphins were once lauded for being innovators on the football field and are showing themselves to be pretty clever on social media, too. In the NFL, writers who cover just the one geographic location and team are commonplace. To give their supporters nudge in the direction of their beat writers, the Fins'
Beantown Instagram Pages
The Boston Celtics have been repeat inclusions when doing ‘best of' rankings of teams using social media, and they strike again. One of their best Pinterest ideas is their Celtics Instagram board, where all their official shots are collated for fans to view. The NFL's New England Patriots are also featuring an Instagram board on Pinterest, so they're included in this, too.
Panthers Pride Rides
The Panthers Pride Rides board on the Carolina Panthers Pinterest account only has 10 pins so far, but it's a cool way to get fans involved, and some of the vehicles are fantastic.
Officially described as, “Headlines from some of the Saints wins over the past two years.”, the Saints Headlines board, created by the New Orleans Saints, is snap shots of the thought-to-be extinct newspaper headlines from Saints wins. Clever way to integrate old and new media channels.
Love My Sydney Swans
The AFL's Sydney Swans have the ‘Love My Sydney Swans' board where fans can pin their best Swans snaps. Great initiative to drive fan engagement and user-generated content.
The Brisbane Lions have a proud history full of the premiership three-peat ups, and the Fitzroy last years downs. They also have a Pinterest board that celebrates their history. Some great old footy cards on this board!
Indiana Pacers – Dunks
There's no play in basketball more exciting than the dunk. The Indiana Pacers know this, and created a Pinterest board to feature their team's best jams. Enjoy.
The Brooklyn Nets I – The Experience
The Brooklyn Nets Experience is a cool fan engagement strategy that newly-relocated franchise has put in place to pump up the excitement about their move to Brooklyn. To help leverage it across social media platforms, the Nets are using a Pinterest board titled ‘The Experience' for fans to check out snap shots from it's journey.
The Brooklyn Nets II – Hello Brooklyn
The Nets' marketing campaign to promote it's move to Brooklyn features a series of ads, entitled ‘Hello Brooklyn', that introduces the core four players on their roster. It's a really fun strategy and the team are keeping track of their campaign by collating all their ads onto a Pinterest board titled, you guessed it, ‘Hello Brooklyn‘. Definitely worth a look.
The Brooklyn Nets III – Barclays Center
You're probably sick of hearing about the Nets, but as a keen purveyor of great marketing campaigns, the Nets' summer campaign has been the frontrunner in terms of implementation and creativity. This board features shots of their newly-built stadium, the Barclays Center, during development. Pretty slick stuff.
The always-successful San Antonio Spurs have a Pinterest board that features all the news from their team site. Great way to connect social media users to their official team website.
The tagline for this board from the Los Angeles Clippers says it all, “The Clippers have a friendly little tradition we like to call “Got ‘Em.” Simply put: don't get caught snoozin', you will be exposed on social media”. Enjoy.
Portland Trail Blazers Summer League
Portland's Summer League board is a good practice for some Australian leagues (notably the AFL and NRL) to take note of and perhaps develop a strategy similar to keep content creation flowing during the offseason.
Anaheim Ducks I – I Met A Duck
Anaheim's “I Met A Duck” board allows fans to pin pictures of themselves meeting their favourite hockey playing ducks such as Teemu Selanne, Corey Perry and Ryan Getzlaf. Great board for user-generated content.
Anaheim Ducks II – Recent Top Tweets/Facebook Posts
Another tick in the UCG column from Anaheim, creating a board where they post the best Twitter and Facebook posts from their fans.
LA Kings I – Los Angeles KING-dom
The iconic nature of the city of Los Angeles isn't lost on the recently-crowned LA Kings. This board is full of shots of he city of LA and the areas that have embraced the Kings as part of LA's sporting fraternity.
LA Kings II – Carry Me Home Tonight
We all remember the cheeky tweeting the Kings did during their run to this year's Stanley Cup. This pin board shows the journey Lord Stanley's Cup has taken since the Kings brushed aside the New Jersey Devils to hoist it high as champions.
Major League Baseball
Everything about this board is great. The MLB is one of the world's leaders in fan engagement via social media, and their league-operated Pinterest page far outreaches it's competitors. I highly recommend checking it out.
Newcastle United 2011-2012
Newcastle surprised many fans last season to finish fifth in the English Premier League, above league heavyweights Chelsea and Liverpool. Fans can relive the magical season by visiting Newcastle's 2011-12 season pin board, featuring shots that link back to each game from their great season.
What's on the back of your shirt?
Last but not least, we have another fine example of a great pin board from Manchester City. The ‘What's on the back of your shirt?' board gets fans to send in pictures of them and their custom City jerseys. Fantastic fan engagement and UGC.