Sean Callanan chats with Simon Kemp from Kepios about trends & statistics in digital, social, voice & esports.
On this podcast you'll learn about:
- Simon Kemp on getting a head start into the digital and social media scene
- The surprising growth in social media usage
- Why TV is still the second best source to discover new brands and products
- The rising use of voice recognition and smart speakers
- The massive growth of esports audience
- Social media as a news source for the young demographic
- The latest and the best mobile apps and social media platforms
Listen to Simon Kemp on Sports Geek
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Simon Kemp on why games are the most downloaded apps today
Games are by far the most popular kind of app because there's lots of them. As they make money, you've got lots of people that are playing these games and as those games become more global, more sophisticated and more exciting, you're going to see people dont just want to play them but they want to watch the world's very best playing their games as well.
Simon Kemp, Kepios
About Simon Kemp
Simon Kemp is the Founder and CEO of Kepios based in Singapore.
He is one who wears many hats as he is not only running his own company but he also works as the Chief Analyst for DataReportal, an online reference library designed to help people and organisations around the globe to find valuable data, insights and trends needed to understand how people use the internet, mobile devices and apps, social media, e-commerce, and connected tech. Aside from this, Simon is also a lecturer offering digital marketing lessons for Hyper Island and Google Squared and mentoring entrepreneurs.
Simon has also written and published marketing books, guides, videos and reports that have been read and watched by millions of people around the world. He regularly appears on television to discuss the impact of digital on business, culture and society. When he is not doing any of these, he produces music, plays as a DJ or organising social events.
Get to know more about Simon on Twitter @eskimon and LinkedIn
Resources from the podcast
- Connect with Simon Kemp on Twitter @eskimon and LinkedIn
- Learn more about Kepios on Twitter @kepios, Facebook, Youtube and LinkedIn
- Find out more about DataReportal on Twitter @datareportal, Facebook, Instagram, Youtube, Pinterest and LinkedIn
- Read the reports from DataReportal:
- Some Sports Geek episodes you might be interested in:
- Vincent Ircandia from StellarAlgo on understanding your fans, data & putting SOLD OUT sign out
- How data powers Orlando Magic success – Jay Riola
- Fiona Green on GDPR, Data & Sponsorships
- Download the SG Esports Connecting brands with esports report here
- Need help with your team or athlete's digital? Go to Sports Geek Social Media Athlete Training
- Learn more about Sports Geek's Digital to Dollars process
- Loved this podcast episode? Leave us a review on Apple Podcasts
- Join Sports Geek Nation to connect with sports business executives across the world
Highlights from podcast with Simon Kemp
5:14 Simon Kemp on how he started in the digital and social media scene
7:45 The surprising growth in social media usage to 3.5 Billion
9:57 How India’s access to the Internet will impact the global Internet scene
10:57 Simon’s take on traffic by device
13:30 How new tech and apps are affecting the usage in smartphone usage
14:13 Why television is still the second most important source for brand discovery
15:32 The difference in social media adverts and TV adverts and which works best
19:53 The rising use of voice and why Youtube is the best place for it
26:06 The era of smart speakers and why people are liking them
29:00 How the esports audience numbers have grown from last year
37:37 Why ad blockers are becoming more popular
38:51 How social media has become the primary news source for the younger demographic
44:18 Why Discord is the rising star among the new apps
47:44 How Snapchat has become increasingly popular to teens and young adults
50:25 Why Pinterest can be useful for branding
53:19 The team and sponsors behind the Data Reportal reports. Visit DataReportal.com for more info
54:13 Sports Geek Closing Five
60:31 Please leave us a review on Apple Podcasts – SportsGeekHQ.com/applepodcasts
Digital 2019 Q3 Global Digital Statshot (July 2019) v01
Slides discussed on this podcast
Some tweets you may have missed:
Wow! 3.5 Billion active social media users
3.5 billion around the world now use social media, with 59% of the world's population aged 13+ using at least one social platform in the past 30 days.
Get all the latest #digital insights in our complete Q3 Statshot report:https://t.co/6wFYYuHpUM pic.twitter.com/ZR4Hb4XTYR
— DataReportal (@DataReportal) July 18, 2019
Australia ranks 4th on mobile internet speed. Do you agree?
5G is already accelerating the internet – read the full story: https://t.co/awIqjxUO1r pic.twitter.com/g7azavrzjJ
— DataReportal (@DataReportal) July 25, 2019
Cool! Snapchat is still kicking the numbers game.
Snapchat's advertising reach has surged by 19% in the past 3 months. Advertisers can now reach an additional 60 million people on the platform compared to April 2019. All the latest $Snap audience data: https://t.co/6wFYYuHpUM pic.twitter.com/m0Q6GeargZ
— DataReportal (@DataReportal) July 25, 2019
India is really growing fast in digital.
400 million on WhatsApp in India is a big milestone. India isn't just WhatsApp's biggest market either; it also tops the Facebook country rankings (see attached).
India's seeing some of the fastest growth across all things digital: https://t.co/vZtFUMqb0n #GlobalDigital https://t.co/mcbnNr2qV5 pic.twitter.com/Q82EEKBgdz— Simon Kemp (@eskimon) July 26, 2019
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Pick my brain
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