In this Sports Geek Replay episode, Sean Callanan chats with Peter Sorckoff in this Sports Geek interview.

On this podcast you'll learn about:

  • How Peter got his start in sports in Calgary
  • Early days of entertaining hockey fans, including the first Kiss Cam
  • Why fans attend sports events, especially when a team is losing
  • How fans related to sports brands and why it is so important to get it right
  • What Peter learned about the Hawks fan base and how Dominique Wilkins helped turn a franchise around 20 years after playing
  • We dive into the “religion of sports” and how you can tap into that fan passion
  • What advice Peter has for young sports marketers.
Peter Sorckoff

Listen to Peter Sorckoff on Sports Geek

Sports Geek hosted by Sean Callanan

Peter Sorckoff

Sports Geek hosted by Sean Callanan         Sports Geek hosted by Sean Callanan        
Peter Sorckoff           Peter Sorckoff          
More
Speed: 50% Speed: 75% Speed: Normal Speed: 125% Speed: 150% Speed: 175% Speed: Double Speed: Triple
Back 15 seconds
Forward 60 seconds
More
more
    Speed: 50% Speed: 75% Speed: Normal Speed: 125% Speed: 150% Speed: 175% Speed: Double Speed: Triple
    Back 15 seconds
    Forward 60 seconds
    Currently Playing
    Download
    More

    Can't see podcast player?  Click here to listen

    Need a keynote speaker for your next event or conference?

    Sean Callanan Speaks

    Listen To Sports Geek

    Sports Geek podcast available on all podcast platforms

    Listen to Sports Geek Rapid Rundown daily

    Listen to our daily sports business podcast