Twitter is now a public company, and will its focus on profits change the experience for sports fans? On Grandstand, we discuss the Twitter IPO and explore how digital plays a significant role in fan development. Then we chat with Jeff Eldersveld, Director of CRM and Analytics at the Columbus Blue Jackets, about how he uses Ticketnet to drive more ticketing leads into his database.
On this podcast, you’ll find out about:
- How Twitter is changing the Twitter app for growth and advertising.
- How the focus of Twitter has changed in the last 12 months, with a strong picture focus
- Understanding different kinds of conversions to track in digital efforts
- Growth of sports paywalls and what fans are willing to pay
- How the Blue Jackets use Ticketnet to attract friends of fans via social media
- Importance of closed promotions for Blue Jackets sponsors
- How Ticketnet was used to drive fans to Buffalo Wild Wings restaurants, connecting digital with fan events
- How the Blue Jackets produce customised offers based on data collected for higher success
Resources from the episode
- Find Jeff Eldersveld from the Columbus Blue Jackets via Twitter (@jeldersveld) on LinkedIn.
- Check out the Columbus Blue Jackets on Facebook and @bluejacketsNHL
- Age of Context: Mobile, Sensors, Data and the Future of Privacy by Robert Scoble (@scobleizer)and Shel Israel (@shelisrael)
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